THIS FAMOUS RAPPER TOOK

The video leverages the fame of LL Cool J and Daymond John, combined with a surprising anecdote about a major brand's advertising campaign, to create an engaging and shareable story.

This video explains how LL Cool J's decision to wear a FUBU cap instead of a blank one in a 1997 Gap commercial helped establish FUBU as a mainstream brand. The story is detailed by Daymond John in his book, 'The Power of Broke'.