Post by @theventure

This guy went from selling hats out of his mom's living room to building a $6 billion empire 🧢💰 In 1992, Daymond John is waiting tables at Red Lobster while hip-hop culture is blowing up in America. Every major brand wants to distance itself from rappers, so Daymond starts making his own rapper hats after work. Instead of spending money on ads, he takes ten shirts and shows up at rap video shoots, loaning them to the artists, getting them back, and doing it again. Those same ten shirts appear in over 30 music videos, so the industry thinks FUBU is a massive brand. Then his childhood neighbor LL Cool J slips a FUBU hat into a Gap commercial and raps the brand name right into the ad, and it runs for a full year before someone notices. ✓ Gets Macy's calling, but has no cash to fill the orders ✓ Goes to twenty-seven banks for a loan and gets turned down by every single one ✓ Watches his mother mortgage the house, then place an ad in the New York Times saying FUBU has a million dollars in orders and needs financing ✓ Gets Samsung to see the ad and finance the entire operation $40 in Queens → ten shirts passed around 30 music videos → a hijacked Gap ad → 27 banks say no → mom mortgages the house and runs a newspaper ad → Samsung bites → $30M in three months → $6B empire. Sometimes the ten shirts you keep reusing look bigger than a million-dollar ad campaign. What would you make look huge using almost nothing but the same asset over and over? 🤔 #Business #FUBU #Fashion #Success #Entrepreneur @Daymond John @FUBU