Hook
More breakout videos from this creator.
So the guys doing marketing at Cluely just left Cluely and they started some new creative agency where I assume they're either going to make launch videos as a service or something like that. And this just reifies my conclusion that creators cannot be operators. Like when I see a creator with more than say 200,000 followers and they're also a founder, bearish. Especially if their content is anything other than talking head videos. Because how did you get all that time to brainstorm, script, film, edit your non-talking head videos? No human is capable of producing that much high quality creative output at scale and build a great business. Jerry Seinfeld, goat that he is, says a really great stand-up comedian that grinds their craft for their entire life probably only produces like two hours of truly excellent high-quality content. And to be fair, short form video does not need to meet that high of a bar, but I think it does put into perspective just how much time and effort truly great creative work requires. Also my co-founder met the Cluely guys last night and said they were like, oh we turned down A16Z's offer to invest because we're not taking anything less than a 9-figure valuation. Like be fucking for real. You're building a creative agency that has shown no signs of doing repeatable, scalable work. I know it's very exciting and heady for a 20-year-old to be around so much money and access to powerful people, but the DNA of Silicon Valley is smartness, not hype. Literally go learn what the definition of venture scale is before you go around creating terrible first impressions of yourself with people who can help you.