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Agency Debate W/ Business Owner … LIVE SALES CALL 🥶 One way to dial in on what works best in your space or industry is to simply talk with someone who is currently doing work in the same space or industry. Above is a back and forth conversation with another agency owner in which we discuss our thoughts about the marketing agency space and how we align our services to overcome stigmas. As a retention marketing firm we aim to increase the life time value (LTV) of a customer through efforts such as: Email Text Subscriptions Loyalty Programs Etc. Unlike most agencies, we don’t touch Paid Media but rather focus on maximizing additional revenue potential per consumer after initial sale. Unlike most agencies the majority of our compensation stems from perfromance vs the standard flat monthly fee. Unlike most agencies our clients are required to show up to weekly update meetings to eliminate any lack of transparency and failure to do so will result in a prompt termination of doing business. These non negotiable examples and many more allow for us to stand apart from the norm while also positioning us to be the ideal type of agency small, medium, and large sized business would consider doing business with. I am realizing more and more each day that although providing an exceptional service is vitally important, how you offer your service and the things you do to differentiate yourself from the norm play just as much of a role in compay success. 📈 #sales #marketing #advertising #entrepreneurship #startup #businessowner #salescall #coldcalling #livedebate #agencyowner #retentionmarketing #emailmarketing #emailmanagement #smsmarketing #subscription #loyaltyrewards #loyaltyrewardsprogram #marketingagency #miami #miamiflorida #objectionhandling #EAAT #sharkmode #blackexcellence #staywoke