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25.9Talking HeadOther hook
Hook
Getting past the gatekeeper...
@themikeschill
15.3K followers · usually 10.1K views a post
Views
246.3K
Likes
12.4K
Comments
103
Shares
573
Why it worked
The video uses a high-stakes, real-world demonstration of a common pain point (cold calling) to build immediate authority, making the subsequent promotion feel like a natural extension of the value provided.
Summary
The creator demonstrates a cold-calling technique for bypassing gatekeepers by sounding confident and using the prospect's first name. He then pivots to promoting his own agency, The Full Circle Agency, as the source of his expertise.
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Transcript, structure and on-screen text
6 beats, a 272-word transcript and 61 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Getting past the gatekeeper … LIVE COLD CALL 🥶 Gatekeepers, ya gotta love em’ 😉 #business #sales #marketing #entrepreneur #agencyowner #emailmarketing #retention #coldcall #phonesales #coldcalls #gatekeepers #EAAT #sharkmode #blackexcellence #staywokekings
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