+30 plus calls before he picked up ...

@themikeschill

15.3K followers · usually 10.1K views a post

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47.9K

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SoundTikTok sound · original sound - themikeschill

Promoted product

One Time Offer Program

Why it worked

The video likely performed well because it uses a relatable scenario (difficulty reaching a prospect) to highlight the importance of persistence and a comprehensive marketing strategy. The creator's energetic delivery and the 'native mention' of their service, rather than a hard sell, make it engaging and informative.

Summary

The creator explains that their agency focuses on building customer loyalty and community through email marketing, rather than just driving revenue. They detail their comprehensive approach, including drafting, curating, and managing automated email campaigns and workflows, and express confidence in a successful partnership.

Structure

1Introduction and the challenge of reaching a prospect
2Explaining the agency's approach to email marketing
3Highlighting the importance of community and loyalty
4Detailing the services offered (drafting, curating, managing campaigns)

Original caption

I called him over 30 times before he picked up … LIVE COLD CALL 🥶 Perfect example that … 1) Nothing beats persistence. 2) When they don’t pick up, call them back. Because I was relentless to get in-front of him we were finally able to get him on the phone, book an appointment, and close the deal. 📈 #business #sales #marketing #entrepreneur #agencyowner #retention #coldcalling #phonesales #coldcalls #appointmentsetter #dealcloser #EAAT #sharkmode #blackexcellence #staywoke

More from @themikeschill

Product placement

The video promotes the creator's 'One Time Offer Program' which is an email marketing service. The creator's bio link leads to the checkout page for this program.

Call to action

The CTA is implied through the creator's bio link, which leads to a checkout page for their 'One Time Offer Program'.

On-screen text

+30 plus calls before he picked up ... HELLO MIKE, YOU ARE HARDER THAN CATCHING A CHEETAH BROTHER WITH THE FULL CIRCLE, BROTHER. GOOD MORNING. HOW YOU DOING? VERY GOOD SIR HOW ARE YOU DOING? MY GUYS HAVE BEEN TRYING TO AND THEY CAN'T SO I SAID, GIVE ME THE DAMN PHONE NUMBER. I'M HAPPY I GOT YOU ON THE PHONE. I'LL OUT OF YOUR HAIR LIKE SHAMPOO IN 4 SECONDS. BUT I JUST WANTED TO FIND OUT WHAT DATA AND INFORMATION YOU WERE LOOKING FOR AND WHAT LED YOU TO FILLING OUT THAT FORM. BEEN GATHERING EMAIL ADDRESSES SO THAT WE CAN START OUR VERY, VERY FIRST EMAIL CAMPAIGN. I WASN'T SURE IF WHAT YOUR AGENCY ACTUALLY LIKE IF YOU HELPED DRAFT EMAILS THE SOFTWARE TO SEND THE EMAILS. CONGRATULATION ON THE FACT THAT YOU UNDERSTAND THAT THIS EMAIL GAME IS FRICKIN EVERYTHING. WE ARE A BUSINESS THAT DOES EVERYTHING THAT IT IS THAT YOU JUST SAID. NOT ONLY DO WE DRAFT THE EMAILS, WE CURATE THE EMAILS, THE AUTOMATED WORKFLOWS, WE BUILD OUT THE CAMPAIGNS, WE DO THE MANAGEMENT OF. WE DO WEEKLY PHONE CALLS WITH YOU ALL TO MAKE SURE THAT WE ARE IN ALIGNMENT WITH THE BRAND AND NEW RELEASES. OUR APPROACH TO OUR EMAIL MARKETING STRATEGY HAS NOTHING TO DO WITH SOLELY DRIVING REVENUE. YOU CAN ALWAYS SAY 30% OFF, 40% OFF. HONESTLY, MAN, ABOUT ANY OF THAT. WHAT THEY GIVE A DAMN ABOUT IS BEING INDOCTRINATED INTO AN ECOSYSTEM WHERE THEY FEEL THEY'RE PART OF A COMMUNITY. SO WHAT WE DO, WE BUILD CUSTOMER LOYALTY AND SUDDENLY DROP IN, CALL THE ACTIONS TO UPSELL, BUY, SELL AND CROSS-SELL. THROUGHOUT OUR CAMPAIGNS AND WORKFLOWS. WE'VE BUILT OUT THE BRAND, WE'VE BEEN DOING IT RIGHT. I THINK THIS WILL BE A GOOD PARTNERSHIP. TO WORK OUT GREAT. SO.

Transcript

Hello Mike, you are harder than catching a cheetah brother with the full circle, brother. Good morning. How you doing? Very good sir, how are you doing? My guys have been trying to and they can't so I said, give me the damn phone number. I'm happy I got you on the phone. I'll out of your hair like shampoo in 4 seconds. But I just wanted to find out what data and information you were looking for and what led you to filling out that form. Been gathering email addresses so that we can start our very, very first email campaign. Ooh. I wasn't sure if what your agency actually like if you helped draft emails the software to send the emails. First things first, congratulation on the fact that you understand that this email game is frickin everything. We are a business that does everything that it is that you just said. Not only do we draft the emails, we curate the emails, the automated workflows, we build out the campaigns, we do the management of. We do weekly phone calls with you all to make sure that we are in alignment with the brand and new releases. Our approach to our email marketing strategy has nothing to do with solely driving revenue. Yes, you can always say 30% off, 40% off. Honestly, man, about any of that. What they give a damn about is being indoctrinated into an ecosystem where they feel they're part of a community. So what we do, we build customer loyalty and suddenly drop in, call the actions to upsell, buy, sell and cross-sell. throughout our campaigns and workflows. We've built out the brand, we've been doing it right. I think this will be a good partnership. I think this is gonna work out great. So.