@60secondsalestips — 26x breakout

Loading video…

So if you stay at Hiltons, do you just hate nice things?

@60secondsalestips

2.9K followers · usually 1.1K views a post

Views

27.9K

Likes

362

Comments

Why it worked

The video uses a relatable, polarizing topic (brand loyalty) and a humorous, slightly arrogant persona to encourage audience debate and comments.

Summary

A creator compares his experiences staying at Hilton versus Marriott hotels. He humorously argues that Marriott hotels feel more luxurious and superior, and asks his audience to share their preference in the comments.

Structure

1Introduction posing a provocative question about hotel brand loyalty
2Personal anecdote about switching from Hilton to Marriott
3Humorous comparison of the 'vibe' and amenities of both brands
4Direct call to action for audience engagement in the comments

Call to action

So let me know in the comments, Hilton or Marriott and why.

On-screen text

Hilton or Marriott

Transcript

So if you stay at Hiltons, do you just hate nice things? Listen, I need y'all's feedback on which one is better because I used to be a Hilton guy. I only stayed in Hiltons, but then I started staying in Marriott's recently. They seem better. I mean, I don't know what it is about them, but Marriott's just seems sexier. You ever just look around at other people and think, yeah, I'm better than all of you? That's what it's like staying in a Marriott. I mean, these bathrooms are like they're from HGTV. That's better than the shower I have at home. And look at this nice little storage guy. You can't get that at IKEA. This beautiful TV and this bed. I feel like James Bond. These leather couches, like I'm about to sign a billion dollar deal. And these leopard print rugs, luxury. Listen, I don't think I'll ever go back to Hiltons. I think I'm just a Marriott man. But if you're in business and you travel a lot, especially if you're in sales, I'd imagine you are very brand loyal to either Hilton or Marriott. But the question is why. So let me know in the comments, Hilton or Marriott and why. Let's settle this once and for all. Good luck, Hilton.