My low effort hair routine 👀

@chelsearlarson

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SoundTikTok sound · original sound - chelsearlarson

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Promoted product

Odele

Odele Beauty is a clean beauty brand creating salon-grade, cruelty-free hair care + body products that are safe + designed to share with anyone who shares your shower.

7 videos5 creators

Why it worked

The video effectively showcases a simple, relatable solution to a common problem (maintaining hair with a busy schedule) using aesthetically pleasing products. The 'soft sell' approach, focusing on the benefits and ease of use rather than a hard pitch, makes it feel like a genuine recommendation.

Summary

The creator shares her low-effort hair routine using three Odele hair products: smoothing shampoo, smoothing conditioner, and leave-in conditioner. She demonstrates how these products help achieve smooth, moisturized, and frizz-free hair with minimal effort, and also mentions an exclusive tote bag.

Structure

1Introduction to busy schedule and need for low-effort routine
2Showcasing Odele shampoo, conditioner, and leave-in conditioner
3Demonstrating use of shampoo and conditioner in shower

Original caption

Minimal effort, smooth hair. Exactly what I want from my routine. 🤍 @Odele #OdelePartner #haircare #hairroutine #affordablehaircare #hairtok

More from @chelsearlarson

Product placement

Odele Smoothing Shampoo (ACTS - used to wash hair, makes hair smooth, adds moisture, controls frizz, adds shine; removing it would change the hair washing process) Odele Smoothing Conditioner (ACTS - used to condition hair, adds moisture, controls frizz, adds shine; removing it would change the hair conditioning process) Odele Leave-in Conditioner (ACTS - used on wet hair after washing, adds moisture, detangles, controls frizz, adds shine; removing it would change the hair styling process) Odele (APPEARS - brand name on products and goodie bag tag; removing it would not change what happens in the video, but would remove brand identification)

Call to action

shop all my fav things ↓↓↓

On-screen text

My low effort hair routine 👀

Transcript

As you guys know, I've been really busy getting everything ready for baby here lately. So I'm trying to make the most out of my hair routine with as little effort as possible. These three products from Odele have been making that so much easier this summer. I start in the shower with their Smoothing Shampoo and Conditioner. They help smooth my hair, add moisture and keep frizz under control without making my routine complicated. Once I'm out, I follow up with the Odele Leave-in Conditioner to add even more moisture and shine while helping detangle my hair. And mix styling in so much easier. I love that this routine gives me smooth, polished hair without spending forever on it. And if you're picking up Odele, don't forget to grab the exclusive black and white tote while supplies last.