Loading video…
All breakouts
47.6Silent UGCLifestyle
Hook
5
@contourcube
481.1K followers · usually 5.5K views a post
Views
279.6K
Likes
4.2K
Comments
68
Shares
95
Why it worked
The video uses a fast-paced, satisfying 'recipe' format that turns a skincare routine into a visual experiment, making the product feel like an essential tool for a trendy DIY hack.
Summary
A creator demonstrates a DIY skincare recipe by adding various ingredients into a Contour Cube mold before freezing it. The video concludes by showcasing the finished ice cube and the brand's own serum.
Structure
- 1Countdown of ingredients added to the mold
- 2Adding Aloe Vera
- 3Adding Caffeine
- 4Adding Niacinamide
- 5Shaking the mold
- 6Revealing the final frozen product with the branded serum
Product placement
The Contour Cube is the central tool used throughout the video, and the brand's own serum is featured at the end.
Original caption
Add this first-of-its-kind infusion to your Contour Cube - packed with niacinamide, aloe, green tea extract and Kakadu plum with water and freeze for an instant wake me up and hydration boost! #contourcube #icerecipes #skincaretips #cryo #icebath
More from @contourcube
Their other posts in the index, biggest breakout first.
