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Icing in 2026
@contourcube
481.1K followers · usually 5.5K views a post
Views
71.1K
Likes
626
Comments
10
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9
Why it worked
The video uses a relatable 'then vs. now' format to highlight a common pain point (messy icing) and positions the product as the effortless, modern solution.
Summary
The creator demonstrates the evolution of facial icing, contrasting the messy traditional methods of the past with the convenience of using a Contour Cube. The video highlights how the product eliminates common frustrations like freezing fingers and dripping water.
Structure
- 1Demonstrate modern, clean icing with Contour Cube
- 2Show messy traditional icing with ice cube tray
- 3Show messy traditional icing with spoons
- 4Show messy traditional icing with a bowl of water
Product placement
The Contour Cube is the central focus of the video, shown as the superior solution for facial icing.
On-screen text
Icing in 2026
Icing in 2023
Icing in 2021
Icing in 2019
Original caption
POV: facial icing before vs facial icing now. 🧊 Before: freezing your fingers, water dripping down your arms, ice cubes slipping everywhere, and somehow ending up with water up your nose. 😅 Now: fill your Contour Cube, freeze, glide, and pat dry with our Ice Facial Towel. No mess. No fuss. Just an easy, refreshing ice facial that actually fits into your morning routine. Plus, you can choose from different colours, shapes and sizes to suit your style. If you’re still icing the old way… what are you doing? 👀 #facialicing #icefacial #contourcube #skincareroutine #morningroutine
More from @contourcube
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