Icing in 2026

@contourcube

480.8K followers · usually 5.9K views a post

Views

72.6K

Likes

654

Comments

11

Shares

10

SoundTikTok sound · original sound - contourcube

Promoted product

Contour Cubecontourcube.com

The Contour Cube is the world's first ice facial tool. Its revolutionary design allows you to experiment with different ice facial recipes while protecting you from getting cold fingers. Contour Cube® allows you to harness the power of cryotherapy in day-to-day skincare routines.

16 videos

Why it worked

The video uses a relatable 'then vs. now' format to highlight a common pain point (messy icing) and positions the product as the effortless, modern solution.

Summary

The creator demonstrates the evolution of facial icing, contrasting the messy traditional methods of the past with the convenience of using a Contour Cube. The video highlights how the product eliminates common frustrations like freezing fingers and dripping water.

Structure

1Demonstrate modern, clean icing with Contour Cube
2Show messy traditional icing with ice cube tray
3Show messy traditional icing with spoons

Original caption

POV: facial icing before vs facial icing now. 🧊 Before: freezing your fingers, water dripping down your arms, ice cubes slipping everywhere, and somehow ending up with water up your nose. 😅 Now: fill your Contour Cube, freeze, glide, and pat dry with our Ice Facial Towel. No mess. No fuss. Just an easy, refreshing ice facial that actually fits into your morning routine. Plus, you can choose from different colours, shapes and sizes to suit your style. If you’re still icing the old way… what are you doing? 👀 #facialicing #icefacial #contourcube #skincareroutine #morningroutine