Overshot — find the TikToks breaking out, and what they're selling

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Oh it's good!

@contourcube

481.1K followers · usually 5.5K views a post

Views

10.3M

Likes

699.8K

Comments

1.0K

2.2K

Selling · Ecom Product

Contour Cubeseen in 15 videos →https://contourcube.com/ ↗

Why it worked

The video leverages the social proof of a high-profile celebrity endorsement (Kendall Jenner) and the high-stakes, engaging format of a Shark Tank pitch to build credibility and curiosity.

Summary

The founder of Contour Cube discusses the company's viral growth on Shark Tank, explaining how an organic post from Kendall Jenner significantly boosted their brand. The judges react to the product's success and the power of influencer marketing.

Structure

1Judges test the product
2Founder explains viral launch
3Discussion of Kendall Jenner's organic post
4Judges react to the impact of celebrity endorsement

Product placement

The Contour Cube is held and demonstrated by the judges throughout the video.

On-screen text

Oh it's good! wow it really works seriously it's so calming when did this launch we actually launched the product on TikTok so mid pandemic and blew up our first video hit over 1 million views in 24 hours Wow Sarah I swear I've seen this product before and I think I've seen your TikTok videos and that's why I think I've seen it that's amazing yeah how did the Kardashians pick it up it was an organic post so Wow which Kardashian? it was Kendall Jenner Oh wow and what did she do with it so she posted on her social media just saying I love this for my morning ice facials and come on yeah it was a gift box it was a gift box Sarah had all these messages from friends saying you need to check Instagram right now that's incredible so Kendall's mom is a good friend of mine she used to be she used to be my neighbour Oh wow when that family picks up a product it just goes boom it was like a huge milestone for us for her to even post about it