Oh it's good!

@contourcube

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SoundTikTok sound · original sound - contourcube

Promoted product

Contour Cubecontourcube.com

The Contour Cube is the world's first ice facial tool. Its revolutionary design allows you to experiment with different ice facial recipes while protecting you from getting cold fingers. Contour Cube® allows you to harness the power of cryotherapy in day-to-day skincare routines.

16 videos

Why it worked

The video leverages the social proof of a high-profile celebrity endorsement (Kendall Jenner) and the high-stakes, engaging format of a Shark Tank pitch to build credibility and curiosity.

Summary

The founder of Contour Cube discusses the company's viral growth on Shark Tank, explaining how an organic post from Kendall Jenner significantly boosted their brand. The judges react to the product's success and the power of influencer marketing.

Structure

1Judges test the product
2Founder explains viral launch
3Discussion of Kendall Jenner's organic post

Original caption

Replying to @user3205304768202 Here’s part 2 of our Shark Tank pitch! Let me know if you want part 3 🦈#contourcube #iceroller #sharktank

More from @contourcube

Product placement

The Contour Cube is held and demonstrated by the judges throughout the video.

On-screen text

Oh it's good! wow it really works seriously it's so calming when did this launch we actually launched the product on TikTok so mid pandemic and blew up our first video hit over 1 million views in 24 hours Wow Sarah I swear I've seen this product before and I think I've seen your TikTok videos and that's why I think I've seen it that's amazing yeah how did the Kardashians pick it up it was an organic post so Wow which Kardashian? it was Kendall Jenner Oh wow and what did she do with it so she posted on her social media just saying I love this for my morning ice facials and come on yeah it was a gift box it was a gift box Sarah had all these messages from friends saying you need to check Instagram right now that's incredible so Kendall's mom is a good friend of mine she used to be she used to be my neighbour Oh wow when that family picks up a product it just goes boom it was like a huge milestone for us for her to even post about it

Transcript

Oh it's good! Wow it really works. Seriously, it's so calming. When did this launch? We actually launched the product on TikTok so mid pandemic and blew up. Our first video hit over 1 million views in 24 hours. Wow. Sarah I swear I've seen this product before and I think I've seen your TikTok videos and that's why I think I've seen it. That's amazing yeah. How did the Kardashians pick it up? It was an organic post so. Wow. Which Kardashian? It was Kendall Jenner. Oh wow. And what did she do with it? So she posted on her social media just saying I love this for my morning ice facials and. Come on. Yeah. It was a gift box. It was a gift box. Sarah had all these messages from friends saying you need to check Instagram right now. That's incredible. So Kendall's mom is a good friend of mine. She used to be my neighbour. Oh wow. When that family picks up a product it just goes boom. It was like a huge milestone for us for her to even post about it.