How it started vs How it's going

@contourcube

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SoundTikTok sound · The Way I Are x Better Off Alone

Promoted product

Contour Cubecontourcube.com

The Contour Cube is the world's first ice facial tool. Its revolutionary design allows you to experiment with different ice facial recipes while protecting you from getting cold fingers. Contour Cube® allows you to harness the power of cryotherapy in day-to-day skincare routines.

16 videos

Why it worked

The 'how it started vs how it's going' format is a proven viral mechanic that builds social proof and emotional investment by showing the tangible progress of a founder's journey.

Summary

The video showcases the journey of the Contour Cube brand, starting from 3D-printed prototypes to mass production and finally appearing on Shark Tank. It highlights the growth of the business through a series of quick cuts showing the product's evolution and retail presence.

Structure

13D printing the initial prototype
2Freezing the product
3Using the product on the face

Original caption

From 3D-printed prototype to pitching our invention on Shark Tank, it’s been a crazy journey. What keeps us motivated is you guys our amazing Contour Crew that have supported us from day 1 #contourcube #invention #iceonface