How it started vs How it's going

@contourcube

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Selling · Ecom Product

Contour Cubeseen in 15 videos →https://contourcube.com ↗

Why it worked

The 'how it started vs how it's going' format is a proven viral mechanic that builds social proof and emotional investment by showing the tangible progress of a founder's journey.

Summary

The video showcases the journey of the Contour Cube brand, starting from 3D-printed prototypes to mass production and finally appearing on Shark Tank. It highlights the growth of the business through a series of quick cuts showing the product's evolution and retail presence.

Structure

13D printing the initial prototype
2Freezing the product
3Using the product on the face
4Scaling production and shipping
5Retail placement in stores
6Pitching on Shark Tank

Product placement

The Contour Cube is the central focus of every shot, showing its evolution from a 3D-printed prototype to a retail-ready product.

Original caption

From 3D-printed prototype to pitching our invention on Shark Tank, it’s been a crazy journey. What keeps us motivated is you guys our amazing Contour Crew that have supported us from day 1 #contourcube #invention #iceonface