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All breakouts
42.8Silent UGCStory Open hookLifestyle
Hook
Me in 2019 when I used to ice my face like this
@contourcube
481.1K followers · usually 5.5K views a post
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223.0K
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3.2K
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Why it worked
The video uses a relatable 'then vs. now' format that highlights common frustrations with a popular beauty trend, making the product feel like a necessary upgrade rather than an unnecessary purchase.
Summary
The creator uses a montage of chaotic, messy clips of herself icing her face with loose ice cubes in 2019 to contrast with the ease of using the Contour Cube product. The video highlights the pain points of traditional facial icing to position the product as a superior, mess-free alternative.
Structure
- 1Montage of messy 2019 icing methods
- 2Visual demonstration of water dripping and dropping ice
- 3Transition to the clean, controlled Contour Cube
- 4Final shot showing the product in use
Product placement
The Contour Cube is shown at the end of the video as the solution to the messy icing methods shown previously.
On-screen text
Me in 2019 when I used to ice my face like this
Original caption
Remember when we used to ice our faces like this back in 2019? 😂 💦 Water dripping everywhere. 🥶 Freezing fingers. 😅 Water running up your nose. 🧊 Trying not to drop the ice cube every five seconds. Safe to say… we’ve come a long way. That’s exactly why we created the Contour Cube. Now your ice facial is easy, controlled, aesthetic, and actually enjoyable. Plus, you can freeze our Korean-made skincare serums inside for an extra boost while you depuff, sculpt and hydrate your skin. No more balancing slippery ice cubes. Just pour, freeze and glide. ✨ If you’re still icing the old way… it might be time for an upgrade. 😉 #contourcube #clearskin #icefacial #skincare #skincaretips
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