@contourcube — 68x breakout selling Contour Cube

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Me in 2019 when I used to ice my face like this

@contourcube

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Promoted product

Contour Cubecontourcube.com

The Contour Cube is the world's first ice facial tool. Its revolutionary design allows you to experiment with different ice facial recipes while protecting you from getting cold fingers. Contour Cube® allows you to harness the power of cryotherapy in day-to-day skincare routines.

22 videos

Why it worked

The video uses a relatable 'then vs. now' format that highlights common frustrations with a popular beauty trend, making the product feel like a necessary upgrade rather than an unnecessary purchase.

Summary

The creator uses a montage of chaotic, messy clips of herself icing her face with loose ice cubes in 2019 to contrast with the ease of using the Contour Cube product. The video highlights the pain points of traditional facial icing to position the product as a superior, mess-free alternative.

Structure

1Montage of messy 2019 icing methods
2Visual demonstration of water dripping and dropping ice
3

Original caption

Remember when we used to ice our faces like this back in 2019? 😂 💦 Water dripping everywhere. 🥶 Freezing fingers. 😅 Water running up your nose. 🧊 Trying not to drop the ice cube every five seconds. Safe to say… we’ve come a long way. That’s exactly why we created the Contour Cube. Now your ice facial is easy, controlled, aesthetic, and actually enjoyable. Plus, you can freeze our Korean-made skincare serums inside for an extra boost while you depuff, sculpt and hydrate your skin. No more balancing slippery ice cubes. Just pour, freeze and glide. ✨ If you’re still icing the old way… it might be time for an upgrade. 😉 #contourcube #clearskin #icefacial #skincare #skincaretips