But how do I open it without breaking my fingers/nails/hands/ knives.....

@contourcube

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SoundTikTok sound · Swan Lake "dance of four swans"

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+27.9K views over 31.4d · ~889/day · 12 observations

Promoted product

Contour Cubecontourcube.com

The Contour Cube is the world's first ice facial tool. Its revolutionary design allows you to experiment with different ice facial recipes while protecting you from getting cold fingers. Contour Cube® allows you to harness the power of cryotherapy in day-to-day skincare routines.

22 videos

Why it worked

The video addresses a common pain point (difficulty opening a product) with a simple, visual demonstration and a clear solution. The use of a relatable problem and a satisfying reveal makes it highly shareable.

Summary

The video demonstrates how to easily open a Contour Cube by using a specific twisting motion around a groove on the back, avoiding the need for knives or breaking nails. It encourages viewers to share the tip with others who might struggle with opening the product.

Structure

1Struggling to open the Contour Cube
2Introducing the Contour Cube and its easy-open design
3Explaining the trick: using the groove and twisting

Original caption

Replying to @paws.and.paper POV: you just learnt the Contour Cube lid trick 👀🧊 We designed the lid to come off easily, you just need to know how. Hook your thumb into the groove at the back, twist it around the edge and POP ✨ the lid comes right off. No knives. No broken fingernails. No wrestling with your frozen skincare. 😂 It’s designed this way for a reason once you know the trick, you’ll never go back. Save this for your next ice facial 🧊 #contourcube #icefacial #facialicing #skincaretips #skincarehacks

More from @contourcube

Product placement

Contour Cube: ACTS - it is the product being demonstrated and opened. Removing it would change the video. Contour Cube: APPEARS - it is visible on the product itself as text. Removing it would not change the video.

Call to action

Send this to someone who needs help opening their Contour Cube.

On-screen text

But how do I open it without breaking my fingers/nails/hands/ knives..... Step away from the knife! We designed Contour Cube so that you can open it really easily. But there's a trick. Don't try to pull it straight up! Don't try to snap it in half! At the back of the Cube, there's this little groove here. That's where your thumb goes. All you need to do is hook your thumb under the little groove. Twist it around, and the lid pops off No broken nails or kitchen utensils. Send this to someone who needs help opening their Contour Cube.

Transcript

Step away from the knife! We designed Contour Cube so that you can open it really easily. But there's a trick. Don't try to pull it straight up! Don't try to snap it in half! At the back of the Cube, there's this little groove here. That's where your thumb goes. All you need to do is hook your thumb under the little groove. Twist it around, and the lid pops off. No broken nails or kitchen utensils. Send this to someone who needs help opening their Contour Cube.