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26.4Talking HeadOther hookLifestyle
Hook
Yes, your Contour Cube is refillable.
@contourcube
480.8K followers · usually 5.9K views a post
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137.8K
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5.1K
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Why it worked
The video provides high-utility, educational content that solves a common user question (how to use/refill) while showcasing product variety, making the promotion feel like a helpful tutorial.
Summary
The creator demonstrates how to refill and use different styles of the Contour Cube ice facial tool. She explains the specific benefits of the Original, Mini, and Gua Cube models for various skincare needs.
Structure
- 1Demonstrate refilling the product
- 2Introduce the three product variations
- 3Explain the specific use case for each style
Original caption
Yes, your Contour Cube is completely refillable. 🧊✨ Once your ice melts, simply refill it, freeze it again, and it's ready for your next ice facial. Designed to be used again and again, making it a simple, sustainable addition to your skincare routine. Did you know we actually have three different styles? Which one are you? 💗 Original Contour Cube – Perfect for full-face icing, reducing puffiness, calming redness, and freezing your favourite fresh ingredients. ✈️ Mini Contour Cube – Ideal for under-eye depuffing, travel, and quick morning touch-ups. ✨ Gua Cube – Inspired by gua sha to help sculpt, lift, and contour while enjoying the benefits of cold therapy. Many of our customers keep multiple cubes in their freezer so they can create different recipes for different skin concerns. Think cucumber for hydration, lemon for brightening, green tea for calming, or our freezable serums for skincare-infused ice facials. #contourcube #icefacial #frozenskincare #depuffing #skincareroutine
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