Hook
More breakout videos from this creator.
I'm literally the biggest branding snob that you'll ever meet. Here are three branding things that I'm currently obsessing over right now. The first is multi sensory experiences. Branding is no longer just a purely visual medium, but a holistic sensory journey. The second is textured monochromatic design. Instead of using a wide range of colors, this focuses more on texture and visual hierarchy. Next is interactive immersive websites. Digital spaces are reimagined as playful, exploratory environments. Very much reminding us of early video games like the Sims. (bonus) 4. playful art direction. Experimenting with size, proportion and composition, challenging our visual comfort zones by creating this tension. What are you currently obsessing over?