How To Build An Obsession- Worthy Brand why your brand is blending in

How To Build An Obsession- Worthy Brand why your brand is blending in If you wanna build an obsession worthy brand This is one shift you can make with your marketing that you can start implementing right now. And that is to stop treating your social media strategy like your brand strategy. I'll be on a consulting call with a client and I'll ask them, so what's your current strategy? How are you showing up as a brand? And typically their immediate response is telling me how many times they're posting on social media or what platforms they're posting on. Your presence on social media or in different avenues of marketing in general should not be developed only through the lens of one category like social media or like Instagram or TikTok. Your existence as a brand should go so far beyond the product and the platforms that we are using to come in contact with our consumer. I'd also argue that this is why social media feels so frustrating for brands, especially for small business owners. Because you're only looking at everything you're doing as a brand through the lens of social. Instead of why you exist to begin with, why the consumer would care. And you're also forcing yourself to kind of fit into this algorithm that's going to work for the attention span of social media. And as a result, I think you're potentially losing out on a community who would really care about your brand because you're kind of staying surface level with them when you're only limited to What's going on in social media