No one cares about your company brand's social media

@gabrielataughtyou

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personal branding courselinktr.ee/gabrielataughtyou ↗

Why it worked

The video taps into a current trend of valuing authenticity and personal connection over polished corporate messaging on social media. By directly addressing a common pain point for businesses and offering a clear alternative strategy, it resonates with creators and entrepreneurs seeking to build their audience.

Summary

This video argues that consumers prefer following individual founders over brand accounts on social media. It suggests that showcasing the authentic building process, including struggles and challenges, is more relatable and effective for building a connection than polished end products.

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Transcript, structure and on-screen text

5 beats, a 222-word transcript and 49 lines of on-screen text — the parts you need to write your own version.

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Original caption

#stitch with @courtney johnson the death of brand accounts audiences + consumers care more about the founder behind the brand than the actual brand itself we want to see the building phase + being able to watch you go from nothing to something we don't want to see you just pop off with a beautiful end product without seeing the real struggles of getting there invest time into showcasing your personal brand (who you are behind the scenes) and your business/brand will organically reap the rewards #founder #business #contentcreator