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stitch incoming
@gabrielataughtyou
15.9K followers · usually 2.9K views a post
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14.5K
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413
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Promoted product
building in public framework
Why it worked
The video provides valuable insights into a successful 'building in public' content strategy, offering actionable advice for founders and creators by analyzing a case study with viral success.
Summary
This video analyzes a successful "building in public" content strategy used by a founder named Alexia. It highlights how her authentic approach, showcasing her product development process and problem-solving, has led to viral success and community building.
Structure
- 1Introduction of Alexia and her product design
- 2Analysis of her viral content strategy
- 3Explanation of her 'why' and product development
- 4Emphasis on transparency and behind-the-scenes content
- 5The benefit of building community and marketing from the ground up
Product placement
The video discusses and shows examples of content created by 'designbylex', a product designer who created a phone accessory. It also briefly shows the Rhode phone case.
On-screen text
stitch incoming
hi TikTok
my name is Alexia
and I designed this
stitch incoming
when the Rhode phone
case came out I fell in
love with it
viral founder content
so many of you
asking for examples
on what type of
content to create
as a founder
so I thought I
this account designed
by Lex is just
two days old
her first video is at
2 million views
and every single one
of her videos thus
far has seen some
sort of viral factor
and I think that
there's a few main
reasons as to why
she first started
off by introducing
herself and addressing
that
the problem that she
saw in the market
she goes on to
not only explain
her 'why' + how
this is a solution to a
problem she saw
phone att
how she developed
designbylex
Day 1 starting my own brand
Let me
know if you want a free sample... more
the proprietary product
inspired by the rhode
that she did
this is just the 3D
she gives us
designbylex
Day 1 starting my own brand
Let me
know if you want a free sample... more
behind the scenes
a first glance look
at why she's doing
what she's doing
why her framework
seeing success:
• introduces herself to us
to humanize her product +
the account
• explains her 'why' + how
this is a solution to a
problem she saw
• authentically shows us
her process + bts front
row seats (no
gatekeeping)
• showcases relevancy +
founder/product for
and why it's
relevant for her
• doesn't hold back (let's
her community build
along side of her)
this product
so I say all of
this to say
when you take
this transparent
authentic approach
you will naturally build a
community that not
only gravitates toward
you personally
but that gravitates
toward your
product as well
if you wait to start
showcasing and
marketing your product
once it's already made
you miss out on
opportunities like this
that truly build
your community from
the ground up
and remember that
when it comes to
your marketing spend
you're either spending
the time now creating
your target audience
and developing your
relationship with them
or you're spending
on paid media and
marketing later
and I truly believe
that there's no
better way to
build a business
than building it in public
Original caption
#stitch with @designbylex building in public can be a powerful tool when executed correctly nicely done alexia 👌🏽 #founder #buildinginpublic #contentstrategy
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