Okay, so Walmart just announced that they updated its brand identity and logo to reflect its new chapter.

@gabrielataughtyou

15.9K followers · usually 2.9K views a post

Views

113.6K

Likes

638

Comments

67

Shares

107

SoundTikTok sound · Laughing

Why it worked

The video leverages a relatable 'common sense' reaction to corporate absurdity, tapping into public sentiment regarding brand refreshes that appear to be a waste of money.

Summary

The creator reacts to Walmart's announcement of a new logo, which appears nearly identical to the previous one. She questions the financial investment and strategic value of such a minor brand update.

Structure

1Introduce the news of Walmart's logo update
2Show the original logo
3Show the new logo
4Question the cost and value of the change

On-screen text

Walmart unveils largely unchanged logo for retailer's "next chapter" American retailer Walmart has updated its brand identity and logo to reflect the store's current state as a "people-led, tech-powered omnichannel retailer." Read more >

Transcript

Okay, so Walmart just announced that they updated its brand identity and logo to reflect its new chapter. Okay, so this is the before, which we all know. And this is the after. How much do we think they paid for this and was it worth the investment?

Original caption

walmart unveiled its new logo + brand identity—i'm at a loss of words that this would even be an announcement first you cut your dei dept now this—was this really the better investment? @Walmart please come forward #branding #brandstrategy #branduniverse #greenscreen