Okay, so Walmart just announced that they updated its brand identity and logo to reflect its new chapter.

@gabrielataughtyou

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Why it worked

The video leverages a relatable 'common sense' reaction to corporate absurdity, tapping into public sentiment regarding brand refreshes that appear to be a waste of money.

Summary

The creator reacts to Walmart's announcement of a new logo, which appears nearly identical to the previous one. She questions the financial investment and strategic value of such a minor brand update.

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Transcript, structure and on-screen text

4 beats, a 48-word transcript and 3 lines of on-screen text — the parts you need to write your own version.

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Original caption

walmart unveiled its new logo + brand identity—i'm at a loss of words that this would even be an announcement first you cut your dei dept now this—was this really the better investment? @Walmart please come forward #branding #brandstrategy #branduniverse #greenscreen