why most lifestyle content is boring stop posting selfish vlogs

@inspiredmediaco

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Why it worked

The video works because it provides actionable, contrarian advice that challenges common content creation habits, positioning the creator as an expert while naturally promoting her agency services.

Summary

The creator explains why generic lifestyle vlogs fail to build community and suggests shifting the focus from the creator to the audience. She uses her own social media agency brand as an example of how to provide value to viewers.

Structure

1Identify the problem with selfish vlogs
2Explain why they fail to build community
3Provide a solution by asking what is in it for the viewer
4Showcase examples of better content
5Invite viewers to ask questions

Product placement

The creator mentions her social media agency, Inspired Media Co, and shows her Instagram profile as an example of how to create better content.

Call to action

drop a vlog idea you have and i’ll tell you if it’s “selfish” or not

Original caption

let’s so a little content session together🫶 drop a vlog idea you have and i’ll tell you if it’s “selfish” or not🫡 AND if you want more on ✨unselfish vlogs✨ i yap about them here: @Alyssa | brand builder✨ #lifestylecontent #vlogs #contentips #contentideas #personalbranding #socialmediastrategist #contentcreators

More from @inspiredmediaco

On-screen text

why most lifestyle content is boring stop posting selfish vlogs next time you're making a vlog, ask yourself "what's in it for them?"

Transcript

Your morning routine, get ready with me, come with me, day in the life, any of that lifestyle content that lacks specificity and context is doing a disservice to your content and your brand. Don't hate me, but we're going to fix that. Those are all called selfish vlogs. And while yes, they are lifestyle content, usually what I see is that these types of vlogs don't really showcase your personality or showcase your lifestyle in a way that's actually going to help you connect with people and build a community. So, one way to make your vlog more engaging, more interesting, actually serve a purpose for your brand is to ask yourself, what's in it for them? We're already watching you live your life and do the thing, which is great, but like, can you just make one little part about us and invite us into your world? And if you need examples, I've already posted them. If you have questions, let me know. But that's all. Break a leg.