Hook

Their other posts in the index, biggest breakout first.
WHY DO PEOPLE HESITATE TO BUY FROM YOU WHEN THEY KNOW THAT YOUR SOLUTION IS EXACTLY WHAT THEY NEED IT'S NOT ABOUT THE PRODUCT IT'S ABOUT THE BRAINS WIRING LET ME EXPLAIN WE'RE DEALING WITH SOMETHING CALLED THE STATUS QUO BIAS THIS IS THE MIND'S NATURAL TENDENCY TO STICK WITH WHAT'S FAMILIAR EVEN WHEN IT'S NOT WORKING WHY BECAUSE CHANGE FEELS RISKY STAYING THE SAME IT JUST FEELS SAFER EVEN IF IT'S NOT BUT ELITE SALES PEOPLE KNOW HOW TO BREAK THIS PATTERN BY USING LOSS OF VERSION AND THE CONTRAST PRINCIPLE TO CREATE URGENCY LET ME SHOW YOU HOW YOU CAN MAKE THIS WORK FIRST YOU HAVE TO MAKE THEM FEEL KEYWORD FEEL THE PAIN OF STAYING THE SAME PEOPLE ARE WIRED TO AVOID LOSS MORE THAN THEY'RE MOTIVATED TO SEEK GAIN THINK ABOUT IT WOULD YOU FEEL MORE URGENCY TO WIN $1,000 OR TO AVOID LOSING $1,000 WOULD YOU ACT FASTER TO WIN A NEW CAR OR TO AVOID LOSING THE ABILITY TO DRIVE THE FEAR OF LOSS IS ALWAYS MORE POWERFUL SO INSTEAD OF PUSHING THE BENEFITS OF YOUR SOLUTION START REVEALING THE HIDDEN COST OF INACTION YOU DO THIS BY ASKING QUESTIONS NOT MAKING STATEMENTS IT'S I CANNOT STRESS THAT ENOUGH QUESTIONS SUCH AS IF NOTHING CHANGES WHERE WILL YOU BE 1 TO 2 YEARS FROM NOW IF YOU RUN OUT OF FUNDS WHAT IS YOUR BACKUP PLAN HOW LONG CAN YOU AFFORD TO KEEP PUTTING THIS OFF LET THEM SIT IN THAT DISCOMFORT FOR A MOMENT LET THEM FEEL IT NOW HERE'S THE KEY SHIFT ONCE THEY FELT THE PAIN OF THE STATUS QUO THEN SHOW THEM THE SOLUTION AND HOW EASY IT IS TO FIX IT DO THIS WITH QUESTIONS NOT STATEMENTS QUESTIONS SUCH AS WHAT IF YOU COULD ELIMINATE THIS RISK TODAY HOW WOULD IT FEEL TO FINALLY HAVE THIS HANDLED AND WHAT'S STOPPING YOU FROM MAKING THIS HAPPEN TODAY AND THAT IS WHAT WE CALL CONTRAST THE BRAIN'S NATURAL COMPARISON MECHANISM IF YOU WANNA SEE MORE ON CONTRAST CHECK OUT MY 3X YOUR CLOTHES RATE VIDEO IT COVERS THAT GOLDEN RULE WHEN THE PAIN OF STAYING THE SAME FEELS GREATER THAN THE RISK OF CHANGE THEY WILL MOVE AND THEY WILL MOVE FAST YOU'RE NOT SELLING A SOLUTION HERE BUT YOU'RE MAKING THEM REALIZE THAT NOT ACTING IS THE BIGGEST RISK THEY CAN TAKE USE THIS TODAY AND WATCH YOUR CLOSE RATES SOAR IF YOU LIKE THIS VIDEO LIKE IT AND COMMENT WIN FOLLOW THE CLEVER CLOSERS CHANNEL FOR MORE VIDEOS JUST LIKE THIS ONE