IF YOU'RE IN SALES AND YOU'RE STILL SAYING

@cleverclosers_

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Selling Made Simpleseen in 10 videos →https://thecleverclosers.com/sms-founding-member-order ↗

Why it worked

The video provides actionable advice on improving sales communication by highlighting a common mistake and offering a more effective alternative, tapping into the audience's desire for success and expertise.

Summary

The video explains that the common sales phrase "just following up" positions the salesperson as irrelevant and needy. Instead, elite salespeople use strategic interruptions and insights to create curiosity and position themselves as trusted advisors, thereby earning the prospect's attention.

Structure

1The problem with "just following up"
2How it positions you as irrelevant
3What elite salespeople do instead
4The psychology behind strategic interruption
5The key takeaway: lead with leverage

Product placement

The video discusses sales techniques and implicitly promotes a course or coaching program related to sales psychology, as indicated by the creator's bio link and the call to action to like and follow for more.

Original caption

❌STOP Saying THIS!… it’s costing you business!!! #sales #salestips #salestraining #salescoach #success #motivation #negotiation #conversation #highticketsales #businesstips #personaldevelopment #closer #salestok #saleslife #viral

More from @cleverclosers_

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Call to action

like the video and follow for more

On-screen text

IF YOU'RE IN SALES AND YOU'RE STILL SAYING HEY I'M JUST FOLLOWING UP YOU'VE ALREADY POSITION YOURSELF AS IRRELEVANT YOU'VE ALREADY POSITION YOURSELF AS IRRELEVANT AND THE REASON IS THAT ONE LINE TELLS THE PROSPECT THREE UNCONSCIOUS THINGS ABOUT YOU IT TELLS THEM THAT YOU DON'T HAVE LEVERAGE IT TELLS THEM THAT YOU BRING NO NEW VALUE TO THE CONVERSATION AND WORST OF ALL IT TELLS THEM THAT YOU ARE NOT WORTH PRIORITIZING HERE'S WHAT ELITE LEVEL SALES PEOPLE DO INSTEAD THEY DON'T FOLLOW UP INSTEAD THEY FOLLOW THROUGH WITH STRATEGIC INTERRUPTION VALUE INSIGHTS AND PSYCHOLOGICAL POSITIONING WHEN YOU SAY I'M JUST FOLLOWING UP WITH YOU YOUR PROSPECT'S BRAIN IS CATEGORIZING YOU AS SOMEONE OF LOW PRIORITY NEEDY AND EASY TO IGNORE BECAUSE YOU'RE SOUNDING LIKE EVERY OTHER SALESPERSON WHO'S TRYING TO SELL THEM SOMETHING SO TRY SOMETHING LIKE THIS INSTEAD HEY JOHN BASED ON OUR LAST CONVERSATION I RAN A FEW NUMBERS AND IT LOOKS LIKE STAYING WHERE YOU ARE AT IS GOING TO COST YOU MUCH MORE THAN WE PREVIOUSLY THOUGHT DO YOU HAVE A SECOND TO BREAK THAT DOWN WITH ME OR HEY ALEX SOMETHING CAME ACROSS MY DESK THIS WEEK THAT COMPLETELY REFAMES THE ISSUE THAT YOU PREVIOUSLY MENTIONED IT'S SUBTLE BUT IT CHANGES THE ENTIRE EQUATION DO YOU GOT A SECOND TO BREAK THAT DOWN WITH ME BUT WHY DOES THIS WORK BECAUSE NOW YOU ARE TRIGGERING CURIOSITY THROUGH UNCERTAINTY YOU'RE POSITIONING YOURSELF AS A STRATEGIC THINKER AS A TRUSTED ADVISOR AND NOT A SALESPERSON AND KEY TAKEAWAY HERE YOU'RE LEVERAGING EARNED INSIGHT TO EARN THEIR ATTENTION REMEMBER THIS HIGH STATUS COMMUNICATORS THEY NEVER ASK FOR TIME INSTEAD THEY CREATE A REASON TO MAKE TIME SO GET RID OF HEY I'M FOLLOWING UP WITH YOU THAT PHRASE IT'S JUST A CREDIBILITY LEAK AND YOU DON'T NEED IT IT'S COSTING YOU BUSINESS START LEADING WITH LEVERAGE IF YOU WANT MORE SALES PSYCHOLOGY LIKE THIS LIKE THE VIDEO AND FOLLOW FOR MORE

Transcript

IF YOU'RE IN SALES AND YOU'RE STILL SAYING, "Hey, I'm just following up." You've already positioned yourself as irrelevant. You've already positioned yourself as irrelevant. And the reason is that one line tells the prospect three unconscious things about you. It tells them that you don't have leverage. It tells them that you bring no new value to the conversation. And worst of all, it tells them that you are not worth prioritizing. Here's what elite level sales people do instead. They don't follow up, instead they follow through with strategic interruption, value insights and psychological positioning. When you say, "I'm just following up with you," your prospect's brain is categorizing you as someone of low priority, needy and easy to ignore. Because you're sounding like every other salesperson who's trying to sell them something. So try something like this instead. Hey John, based on our last conversation, I ran a few numbers and it looks like staying where you are at is going to cost you much more than we previously thought. Do you have a second to break that down with me? Or hey Alex, something came across my desk this week that completely reframes the issue that you previously mentioned. It's subtle, but it changes the entire equation. Do you got a second to break that down with me? But why does this work? Because now you are triggering curiosity through uncertainty. You're positioning yourself as a strategic thinker, as a trusted advisor and not a salesperson. And key takeaway here, you're leveraging earned insight to earn their attention. Remember this, high status communicators, they never ask for time. Instead, they create a reason to make time. So get rid of, "Hey, I'm following up with you." That phrase, it's just a credibility leak and you don't need it. It's costing you business. Start leading with leverage. If you want more sales psychology like this, like the video and follow for more.