Hook
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If you're running ads and they aren't converting, here's what you should do. Drop your product into Claude or ChatGPT and ask it to pull every objection a customer might have before buying. Then cross-reference that with the 1-star reviews on Amazon for your competitors. See if the objections match up. Then use that list to write your ad hooks, develop your product. For example, if you sold a wearable blanket and the top 1-star reviews said things like 'too short' or 'not right to wear outside.' Your hooks basically write themselves. Product development can be adjusted to what customers actually want. For example, your hook might be 'the wearable blanket that actually covers everything, including your head.' Or it might be 'long enough to finally cover you from neck to ankle.' Using this system, you're not guessing what customers are actually worried about anymore. They've already told you.