Have you guys noticed that

@uxwithsophia

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ChatGPTseen in 540 videos →

Why it worked

The video explains a common user experience with ChatGPT, making it relatable and informative. By highlighting the 'why' behind extended engagement, it provides valuable insights for app developers and designers looking to improve user retention.

Summary

This video explains how ChatGPT keeps users engaged by offering follow-up prompts and continuous value, rather than just ending the interaction. This strategy is presented as a valuable user experience tactic that other apps can emulate to improve retention and monetization.

Structure

1Introduction to the phenomenon of extended ChatGPT usage
2Examples of ChatGPT's follow-up prompts
3Explanation of the strategic UX behind this approach
4Comparison to other apps and their engagement strategies
5The benefits of continuous value for user retention and monetization

Product placement

ChatGPT is mentioned as the subject of the video, with its interactive features and follow-up prompts being analyzed.

On-screen text

Original caption

It’s a UX tactic to drive more usage, engagement, and retention. Most apps send users away too quickly. This is how to do it better. #chatgptprompts #chatgpt4 #artificial_intelligence #uxdesigner #startuptips

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Transcript

Have you guys noticed that whenever you ask ChatGPT a question and it gives you a response or an answer, it doesn't just end with the answer. It tries to give you helpful follow-up prompts. Could just say, would you like more ideas, would you like me to turn this into a blog post? Would you like more affirmation? Would you like help with a specific step, like integrating it into your app? Would you like me to suggest a specific arrow style based on your design? So this is a very intentional and strategic user experience. ChatGPT doesn't let the interaction just end like that, but it tries to pull you back into the experience by offering more value to you. So this is something a lot of mobile apps, website, web applications can actually emulate from ChatGPT. They can find a way to keep them engaged in order to retain them within your app by offering more and continuous value. And of course, the more users engage with your app, the more chances of monetization opportunities and better conversions.