Why are chicken wings so expensive?

@step

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31.7K

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1.1K

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Why it worked

The video uses a relatable comparison between the cost of chicken wings and a rotisserie chicken to highlight a common consumer frustration. This creates an engaging hook that leads into a native mention of a financial app that offers a solution to mitigate these costs.

Summary

The video explains why chicken wings are expensive by comparing their price to a rotisserie chicken. It highlights that wings are popular, have low supply (only two per chicken), and are more costly to process through deep frying and saucing.

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Transcript, structure and on-screen text

4 beats, a 184-word transcript and 31 lines of on-screen text — the parts you need to write your own version.

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Original caption

Why are chicken wings so expensive? 🍗 High demand, low supply, and extra prep turn a cheap cut into one of the priciest parts of the chicken. It adds up fast so if you’re still craving wings make sure you’re earning 3% back on dining and food delivery with Step Black. @Ghanee Ludin