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In the last 12 months, my business as a content creator has made over half a million dollars. All of that, without a single paid brand deal, 100% from my own products. The craziest part, just over two years ago, after countless failures that had put me on my ass, I actually quit and took an indefinite break from social media. And in this long video today, I want to tell you that story. My name is Tom Noske and I first started publishing content on the internet all the way back in 2016 as a photographer and digital artist. In fact, if you scroll back far enough, you'll start artworks. And by 2019, just three years into my journey, I'd actually managed to grow my audience to over 80,000 followers. But there were a few problems. Number one, I wasn't making any money from those 80,000 followers, and I was still having to get by freelancing. And two, I was beginning to hate it. Back then, I followed all the advice of riches are in the niches and just ended up with a brand that felt suffocating. What I didn't realize initially when I was first starting out is that there needs to be room with your brand. You are the same person you were two, three or five years ago, so your content will inevitably shift and change over time. But if you build a brand where that's not possible, you will age yourself out of a career you built, hating what you do. And that's exactly what happened to me. Then towards the end of 2020, out of complete desperation, I decided to monetize my audience by releasing a Photoshop course. I figured, just make something, I might not enjoy it, but at least it would be sustainable. And with my specific for my audience, 80,000 people, I ended up with a whopping 20 sales and made $5,940. Which might sound okay, but there was a giant problem. I'd spent $12,000 building and marketing this course. And as a result, I ended up over $6,000 in the hole on my very first launch. It broke me. And so, a few months later, with no income and a brand I no longer enjoyed creating content for, I actually quit and took an indefinite break from social media. Around the same time, COVID had completely destroyed my freelance business. The Australian government was paying me to stay at home. So I decided to use that off time to train for an Ironman and tick off a lifelong bucket list goal. And very quickly into my training, I began to realize something. I noticed that most successful everything they possibly their sustainable as humanly possible. Because they had realized that no matter how much training you get done in a day or a month, or a week, it means almost nothing if you can't maintain it for years. And it was in that moment, just before my first race of 2022, in March of 2022, I had an epiphany. If I was just able to feel the same way about building my brand and business, I would be unstoppable. To find to create sustainably in a way I enjoyed, a business that actually worked, a lifestyle and do it all without trying to fit into a box. I could do forever. Succeeding would become inevitable. Suddenly, I couldn't wait to get to work. So freeing. It felt so freeing, literally to lose. I'd already quit once, I could always do it again. I no longer cared about fitting in with other content creators. I'd done that in the past and it didn't get me anywhere. Honestly, when I came back in 2022, I no longer gave a fuck. And in the first 12 months back with this new approach to my content and business, I grew my audience by over 200,000 new followers and made over $300,000 that year. I couldn't believe it. Everything I'd taught was wrong. I'd gone the exact opposite of what everyone tells you to do and I'd achieved more in a year than I had previous five years combined. After that first year back, I started this system to teach this system of content, the results have been insane. One student right now making $17,000 USD a month from just 27,000 followers. Another went from a brand new account for his personal brand to over 20,000 followers in the first two months and did $5,500 in the first week of his new offer. I even had one student a year from 3,000 to 540,000 Instagram making between $15,000 and $20,000 a month from one single $29 product. So in 2024, I wanna help a new group of creators achieve incredible results. Enrollments for my five week live cohort just opened for the next nine days. In those five weeks, I personally teach you live everything I've learned over the last seven years as a content creator, specifically what I've learned in the last 24 months that allowed me to completely transform my brand and business. So if you want to dominate in 2024, visit the link in my bio to enroll.