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79.3Talking HeadStory Open hookB2B
Hook
not proud of it but man enough to say it
@jeroagency
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Why it worked
The video uses a high-stakes, controversial hook that promises a confession, which builds immediate trust and curiosity. The story follows a classic 'struggle to success' narrative arc that keeps viewers engaged until the end.
Summary
A young entrepreneur shares a story about how he and his business partner faked a testimonial to land their first client. He explains that while the action was dishonest, it allowed them to get their foot in the door and ultimately deliver significant value to the client.
Structure
- 1Hook about faking a testimonial
- 2Context of the first client
- 3The decision to fake the testimonial
- 4The outcome and justification
On-screen text
not proud of it
but man enough to say it
we faked our
first ever testimonial
to sell to a
construction company
first client
so we're selling
this construction company
our service
which is to
get them more customers
build some systems
inside the business
they asked us
if we've worked with
any companies
in the past
so me and Elias
not knowing what to do
three years ago
we wrote up a
fake testimonial
sent him a
screenshot showing
five star reviews
praising our service
but believe it or not
that was what
allowed us to get
our foot in the door
at the time
and we made up for it
because the client
paid us 500 pound
and we made him
multiple five figures
I'm talking
tens of thousands of pounds
in revenue in
that first month
which meant it was
totally worth it for him
not proud enough
but man enough to say it
Original caption
Not proud of it man enough to say it 🤝 #entrepreneur #money #agency #advice #success
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