I FINALLY FOUND A LOGO DIRECTION THAT I'M STARTING TO BE HAPPY WITH

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SoundTikTok sound · original sound - buckshotio

Promoted product

Petty Cash Cafe and Bar

Why it worked

The video effectively blends personal storytelling with professional branding insights, using the intriguing backstory of a historical figure to create a compelling narrative around the "Petty Cash Cafe and Bar" brand.

Summary

The creator discusses the branding process for the "Petty Cash Cafe and Bar," inspired by the hotel's previous owner, Carrol Ray "Cash" McCall. They initially believed McCall was an out-of-work actor but later discovered his extensive involvement in the community and his Hollywood roots, which influenced the brand's aesthetic.

Structure

1Introduction of the Petty Cash Cafe and Bar project
2Discovery of Carrol Ray "Cash" McCall and his history
3Initial assumption about McCall's acting career
4Realization of McCall's community involvement and business acumen
5

Original caption

How to find your logo

More from @buckshotio

Product placement

Petty Cash Cafe and Bar (ACTS - it's a logo for a cafe and bar that is the subject of the branding project; removing it would change the video) Petty Ranch Inn (ACTS - it's the name of the hotel being renovated; removing it would change the video) Pioneer Lodge (ACTS - it was the previous name of the hotel; removing it would change the video) Zions Bank (APPEARS - it's a logo in an advertisement; removing it would not change the video) James Bond (APPEARS - it's a movie title; removing it would not change the video) Octopussy (APPEARS - it's a movie title; removing it would not change the video) Roy Rogers Show (APPEARS - it's a TV show title; removing it would not change the video) Buckshotio.com (ACTS - it's the creator's website and is likely being promoted; removing it would change the video)

Call to action

Get a little bit more into how I did that in another video

On-screen text

I FINALLY FOUND A LOGO DIRECTION THAT I'M STARTING TO BE HAPPY WITH FOR MY UTAH PROJECT THE PETTY CASH CAFE AND BAR THIS IS THE RESTAURANT INSIDE OF THE HOTEL RENOVATION PROJECT I'VE BEEN WORKING ON SINCE NOVEMBER THE HOTEL IS CALLED THE PETTY RANCH INN I'LL EXPLAIN THAT BRAND LATER BUT THE IDEA WITH THE PETTY CASH CAFE AND BAR WAS TO HONOR ONE OF THE PREVIOUS OWNERS OF THE HOTEL A GUY NAMED CAROL RAY CASH MCCALL I FOUND OUT ABOUT CASH WHEN I WAS INITIALLY DOING RESEARCH ON THE PROJECT OVERALL I FOUND AN OBITUARY FOR CASH SAID NOT ONLY WAS HE THE PRIOR OWNER OF THE PIONEER LODGE WHICH WAS THE HOTEL BEFORE BUT THAT HE WAS ALSO AN ACTOR HE WAS IN JAMES BOND'S OCTOPUSY AS WELL AS THE ROY ROGERS SHOW WHAT WAS INTERESTING IS I COULDN'T FIND CREDITS ON HIM BUT I FOUND MULTIPLE INSTANCES MENTIONING THAT HE WAS IN THOSE SHOWS THAT LED ME TO THINK THAT HE WAS A STUNTMAN OR JUST AN EXTRA WHEN I WAS CRAFTING THE STORY FOR THIS BRAND I HAD THIS IDEA OF HIM AS SOMEBODY WHO MAYBE WAS FRUSTRATED BY THIS SORT OF THIS OUT OF WORK ACTOR THAT STARTED TO COLOR THE BRAND INITIALLY WHEN I WENT DEEPER I FOUND OUT THAT WAS NOT TRUE AT ALL CASH IS AN INCREDIBLY INTERESTING PERSON HE WAS REALLY INVOLVED IN THE COMMUNITY HE WAS A GREAT BUSINESS OWNER VERY HIGHLY REVERED AND HE DID A LOT FOR THE TOWN BUT BECAUSE HE HAD THESE HOLLYWOOD ROOTS I WANTED TO TIE THE BRAND TO THAT ERA OF WESTERN CINEMA IN PARTICULAR TO THIS TECHNICOLOR MOVIE TITLE SCREEN AESTHETIC THAT'S WHAT I WAS ABLE TO LAND ON TODAY GET A LITTLE BIT MORE INTO HOW I DID THAT IN ANOTHER VIDEO THE BIGGEST THING THAT IT WAS WAS ACTUALLY THE IMAGE TREATMENT OF THE BACKGROUND IMAGE GETTING THAT RIGHT AND GOING THROUGH A BUNCH OF ITERATIONS TO FIND WHAT EXACTLY THAT TREATMENT WAS THEN MADE IT A LOT EASIER TO LAND ON THE LOGO

Transcript

So today I finally found a logo direction that I'm starting to be happy with for my Utah project the Petty Cash Cafe and Bar. This is the restaurant inside of the hotel. Renovation project I've been working on since November. The hotel is called the Petty Ranch Inn. I'll explain that brand later. But the idea with the Petty Cash Cafe and Bar was to honor one of the previous owners of the hotel. A guy named Carol Ray Cash McCall. I found out about Cash when I was initially doing research on the project overall. I found an obituary for Cash. Said not only was he the prior owner of the Pioneer Lodge, which was the hotel before, but that he was also an actor. He was in James Bond's Octopussy as well as the Roy Rogers Show. What was interesting is I couldn't find credits on him, but I found multiple instances mentioning that he was in those shows. That led me to think that he was a stuntman or just an extra. When I was crafting the story for this brand, I had this idea of him as somebody who maybe was frustrated by this, sort of this out of work actor. That started to color the brand initially. When I went deeper, I found out that was not true at all. Cash is an incredibly interesting person. He was really involved in the community. He was a great business owner, very highly revered and he did a lot for the town. But because he had these Hollywood roots, I wanted to tie the brand to that era of Western cinema, in particular to this Technicolor movie title screen aesthetic. That's what I was able to land on today. Get a little bit more into how I did that in another video. The biggest thing that it was was actually the image treatment of the background image. Getting that right and going through a bunch of iterations to find what exactly that treatment was, then made it a lot easier to land on the logo.