Every hotel concept I create is rooted in history.

Every hotel concept I create is rooted in history. It's the first and probably most important of the four pillars that create the frame in which I build these concepts. What I mean by frame can be seen with this. On the hotel pro, my most recent project that opened, we started the process of concepting that property by going back into the history of the property, the building in the neighborhood put together by our architects. This study came back with things and stories and facts like the Genesis of the building in 1916 as a hotel, the iterations of the hotel over the years, the furniture and type of wood they use, the Brasses Markie sign that stood out front. The fact that our block was called Auto Row because some of the first model T dealerships in the country were there. These became important when from these stories and facts, we pulled those takeaways into the frame. The walnut wood of the furniture, the brasses of the model T and the brasses of the Markie. The magic really starts to happen when you combine these with the take from the other pillars, the green and the marble of the street car, the textures and colors of the planet life that is so important to the experience of New Orleans. Those were the takeaways that gave us the inspiration and reference points that became the layers of this concept. Within those layers you're looking for the threads, theity, the connections that can become the themes, the motifs, the inspiration for the story that you're building. There is still a lot of iteration to come from there over the next two years. But this shows the process. It shows the pillars. It shows the function of the frame and it should show why for me, history is the most important pillar. It's consistent. It's always available on any property in any destination. And it's the one, probably more than any other that roots you to the truest sense of character for that place because you are going into the history of that place, how it's evolved over the years and what has made it, what it is And now of all the concepts that I've worked on, Hotel Pearl is probably the most rich and the most layered because New Orleans and its history is so rich and so layered. If you want to learn more about how this concept developed over the following two years to become what it is today, follow me here and go to the link in my bio and send up for my newsletter for even more access and information.