HI I'M SOPHIA KIANNI

@prasjain

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Phiaseen in 6 videos →join.phia.com ↗

Why it worked

The video effectively demonstrates the value proposition of the Phia app by showing a real-world use case of finding a cheaper version of a luxury handbag. The personal anecdotes and relatable content about daily habits and co-founder relationships also contribute to its engagement.

Summary

Sophia Kianni, co-founder of Phia, explains how the app functions as a search engine for online shopping, finding cheaper versions of items. She discusses the app's upcoming features like price drop alerts and shares insights into her co-founder relationship and daily habits.

Structure

1Introduction of Sophia Kianni and Phia
2Explanation of Phia's functionality
3Discussion of future features and co-founder relationship
4Favorite item found on Phia
5Daily habits and recommended resources
6

Original caption

Her Hustle & Coffee – Episode 40 (!!!) Meet @sophiakianni , the co-founder of @Phia - the google flights & pinterest of online shopping && revolutionizing the way we shop secondhand 📍 phia office 💙 #femalefounder #newyork #nycfashion #financetips #Sustainability

More from @prasjain

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Product placement

Phia app is shown on a phone screen, demonstrating how it finds cheaper versions of luxury items. A black Dior heel with blue mesh is also shown.

Call to action

Follow to see who else is going to Sunflower Gramercy

On-screen text

HI I'M SOPHIA KIANNI AND I'M THE CO-FOUNDER OF PHIA THE GOOGLE FLIGHTS FOR SOMEONE WHO HAS NEVER USED PHIA HOW DOES IT WORK SAY YOU'RE LOOKING AT A $3000 HANDBAG BASICALLY IN ONE CLICK PHIA WILL FIND A CHEAPER VERSION WHAT IS SOMETHING COMING UP THAT YOU'RE REALLY EXCITED ABOUT WE'RE GOING TO BE ROLLING OUT PRICE DROP ALERTS WHAT IS THE BEST QUALITY ABOUT PHOEBE AND WHY DO YOU THINK RELATIONSHIP WORKS WE'RE ABLE TO PUSH EACH OTHER AS FAR AS WE CAN GO WITHOUT IT BEING UNHEALTHY YOU'VE BEEN WORKING ON IT FOR A YEAR HOW DID YOU KNOW IT WAS TIME TO LAUNCH WE DID ALL OF THESE PRODUCT DINNERS EVERY WEEK WE WERE RIPPED APART LIKE GIRLS WE RAN BETAS AND ONCE WE ACTUALLY HAD CONSISTENT USAGE WE HAD BUILT SOMETHING THAT WAS ACTUALLY VALUABLE WHAT IS YOUR FAVORITE THING ON PHIA IT'S A BLACK DIOR HEEL WITH BLUE MESH UNDERNEATH WHAT IS ONE DAILY ABSOLUTELY CHANGED IN THE MORNINGS I TAKE 20 TO 30 MINUTES ASIDE TO BRAIN DUMP EVERY SINGLE THING I DO THAT TOO ARE YOU SERIOUS WHAT IS A RESOURCE RECOMMEND TO FOUNDERS BOOK CALLED THE GO-GIVER SOPHIA GOT A SHAKEN ESPRESSO WITH CINNAMON FROM DAILY PROVISIONS WHAT DO YOU RATE IT OUT OF TEN 6.5 AND WHAT IS YOUR FAVORITE COFFEE SHOP IN THE CITY I'VE BEEN GOING TO SUNFLOWER GRAMERCY FOLLOW TO SEE SUNFLOWER GRAMERCY BYE

Transcript

HI I'M SOPHIA KIANNI AND I'M THE CO-FOUNDER OF PHIA THE GOOGLE FLIGHTS FOR SOMEONE WHO HAS NEVER USED PHIA HOW DOES IT WORK SAY YOU'RE LOOKING AT A $3000 HANDBAG BASICALLY IN ONE CLICK PHIA WILL FIND A CHEAPER VERSION WHAT IS SOMETHING COMING UP THAT YOU'RE REALLY EXCITED ABOUT WE'RE GOING TO BE ROLLING OUT PRICE DROP ALERTS WHAT IS THE BEST QUALITY ABOUT PHOEBE AND WHY DO YOU THINK RELATIONSHIP WORKS WE'RE ABLE TO PUSH EACH OTHER AS FAR AS WE CAN GO WITHOUT IT BEING UNHEALTHY YOU'VE BEEN WORKING ON IT FOR A YEAR HOW DID YOU KNOW IT WAS TIME TO LAUNCH WE DID ALL OF THESE PRODUCT DINNERS EVERY WEEK WE WERE RIPPED APART LIKE GIRLS WE RAN BETAS AND ONCE WE ACTUALLY HAD CONSISTENT USAGE WE HAD BUILT SOMETHING THAT WAS ACTUALLY VALUABLE WHAT IS YOUR FAVORITE THING ON PHIA IT'S A BLACK DIOR HEEL WITH BLUE MESH UNDERNEATH WHAT IS ONE DAILY HABIT THAT HAS ABSOLUTELY CHANGED IN THE MORNINGS I TAKE 20 TO 30 MINUTES ASIDE TO BRAIN DUMP EVERY SINGLE THING I DO THAT TOO ARE YOU SERIOUS WHAT IS A RESOURCE RECOMMEND TO FOUNDERS BOOK CALLED THE GO-GIVER SOPHIA GOT A SHAKEN ESPRESSO WITH CINNAMON FROM DAILY PROVISIONS WHAT DO YOU RATE IT OUT OF TEN 6.5 AND WHAT IS YOUR FAVORITE COFFEE SHOP IN THE CITY I'VE BEEN GOING TO SUNFLOWER GRAMERCY FOLLOW TO SEE WHO ELSE IS GOING TO SUNFLOWER GRAMERCY BYE BYE