I'm gonna show you on Facebook ads how to structure your ad sets and then how to interpret the actual data and then how to know when you should turn something off. So number one, how do you structure your ad sets? So what you'll notice is I have pack one, I have pack two, I have pack three. So what this represents is every single week or bi-weekly whenever you're creating new ads and uploading them, you're gonna create a new ad set and all of those ads are going to be hosted in there. Ideally, all of those ads should be promoting a very specific angle or they're related to a very specific persona. Inside of that, I do not want to have ads targeting moms, and then Jim Bros, and then people who are blue collar. Like if my product or benefit can serve all of them, maybe this one ad set is going to be targeting moms, maybe this one is stay-at-home dads. Whatever it is, it's going to be specific and all of them should be grouped in a way that's organized. So when you see a winning ad set, you go, oh, my winning persona is blue collar. Or this is my winning offer. So that helps you structure things in a really organized way and actually test creative effectively. How do you interpret the data? Well, two primary things. One is spend. If Facebook is spending the most amount of money on a very specific pack or ad set, in most cases, that means that those are the winning ads or this is the winning angle or formula that you need to create more of. You don't want to have the ads that you launched that you don't have access to that they do. For example, let's say that you launched pack one and pack two. Pack one did phenomenally. And then I started launching pack two. Pack three, it started to spend the most. So this is my worst cost per registration over the last seven days. And so this is going to be your most efficient one. Yes, this one has a cheaper cost per registration, but at scale, Facebook ads is saying incrementally, if we scale the budget to this, the cost per registration is going to significantly increase. And so this is going to be your most efficient one. So we're going to keep pushing spend here until you launch a new pack of ads that can actually beat these ones. Because, as you can see, pack three is spending really good, but pack two has a $30 cost per registration over the last seven days. And so you can look at these and say, well, I don't have any going to a couple of these, and yes, these are brand new. So you can say, this is my worst cost per registration. So I'm going to pause these ones and make room for new ad sets to at least spend or for more spend to go towards the winning ad sets. So that is how you structure your ad sets, interpret the performance behind the data and understand when something is worth pausing.
