This feature inside Facebook Ads Manager is going to help so many people.

@jameswastell

1.2K followers · usually 714 views a post

Views

9.0K

Likes

374

Comments

31

Shares

87

Selling · Agency / Service

Optamize

https://www.optamize.com.au ↗

Why it worked

The video provides immediate, high-value utility to a specific audience (media buyers) by solving a common pain point (data overwhelm) without a pushy sales pitch.

Summary

The creator demonstrates how to use conditional formatting in Facebook Ads Manager to make performance data easier to visualize. He positions this as a helpful tip for business owners who are more creative than analytical.

Structure

1Hook: Introduce the feature as a solution for non-analytical business owners.
2Explain the benefit: Reducing overwhelm with color scales.
3Step-by-step tutorial: Navigating to conditional formatting in Ads Manager.
4Demonstrate rule creation: Showing how to apply color scales to metrics.
5Conclusion: Reiterate the value of the feature as a 'sneaky gem'.

Product placement

The video promotes the creator's expertise and agency services (Optamize) by demonstrating professional proficiency in Meta Ads Manager.

On-screen text

This feature inside Facebook Ads Manager is going to help so many people.

Original caption

I bet a lot of people didn’t know about this sneaky little meta ads hack… 🫣 #facebookads #digitalmarketing #paidsocial #ecommerce #performancemarketing

More from @jameswastell

Their other posts in the index, biggest breakout first.

Transcript

This feature inside Facebook Ads Manager is going to help so many people. And the reason why I think it's going to help so many different people is a majority of people that run ads for their own business are more creative rather than analytical. And that means that color scales like this can create things less overwhelming than what they already are. So if you run ads for your own business, or just love color scales like this, let me show you how this is done. So when you're in Ads Manager, you're going to want to click on the column section. From here when you're down the bottom, you're going to see this conditional formatting. So once you click on that, it's going to open up this box here and you're going to go create rule. And from here you're going to have all the metrics that you want to create color scales for, or you can just create a single color rule. So that's another sneaky little gem that Facebook offer.