The video succeeds by tapping into a highly relatable pain point for corporate employees, specifically in the tech industry, which encourages high engagement through comments and shared experiences.
Summary
A woman sits at a desk typing on a laptop while text overlays express her frustration with taking on more work without receiving a promotion or pay increase. She is seeking advice from her audience on how to handle this common career challenge.
Structure
1Creator identifies a common career frustration
2Creator asks audience for advice on handling scope creep
3Creator engages with community in comments
On-screen text
I’m at the “more scope does not equal more career growth” point in my career.
Transcript
I’m at the “more scope does not equal more career growth” point in my career.
Original caption
If you know, you know… How do y’all handle ever increasing scope when it doesn’t come with a promotion or pay increase? #ghostgrowth #womenintech #leadership #management #Tech