It's 8:00am and I have 60 seconds to guess what the wine is.

@slikwines

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Ken Brown Pinot Noir https://www.peridotpublishing.com/shopperidot-kaHOd/p/how-to-read-a-wine-label ↗

Why it worked

The video leverages a popular TikTok trend of rapid guessing games, combined with the creator's relatable reactions and detailed sensory descriptions of the wine. The reveal of the specific bottle and vintage provides satisfying closure.

Summary

The creator attempts to guess a wine varietal and origin within 60 seconds, describing its aroma and taste notes. She correctly identifies it as a California Pinot Noir from Sonoma, specifically the 2021 vintage from Mt. Carmel Vineyard in Santa Rita Hills.

Structure

1Guessing wine in 60 seconds
2Describing initial taste and smell
3Identifying flavor notes (cherry, strawberry, pine)
4Guessing region and varietal
5Revealing the bottle and confirming the guess

Product placement

Ken Brown (wine): ACTS - it is tasted and identified. Removing it would change the video. Pinot Noir (wine type): ACTS - it is identified as the wine. Removing it would change the video. Sonoma (wine region): ACTS - it is identified as the wine's region. Removing it would change the video. Mt. Carmel Vineyard (wine vineyard): ACTS - it is identified as the wine's vineyard. Removing it would change the video. California (wine region): ACTS - it is identified as the wine's region. Removing it would change the video. Santa Rita Hills (wine region): ACTS - it is identified as the wine's region. Removing it would change the video.

Original caption

There’s nothing wrong with the wine sweater… right?

More from @slikwines

Their other posts in the index, biggest breakout first.

On-screen text

It's 8:00am and I have 60 seconds to guess what the wine is. Oh, boy. Oh, god It's disgusting. Could the comments possibly be right about the top of the sweater? No. Very cherry jelly bellies And anyone who's read my book knows what that means New World 🌎 Wow, really juicy frui It smells really delightful. Like a really fresh strawberry, but also like a dried, kind of, like, chewy strawberry Like a dehydrated strawberry Piney pine needles this could even be, like, Australian, but I'm really lacking any of the eucalyptus or sort of these, like, stronger herbaceous flavours Kinda when I get the pine needle thing, I'm usually in, like, California. And this is really looking and smelling like a Pinot (Noir) Really light, not really any tannin at all. Crispy fallen leaves thing. let's go California. Pinot Noir Sonoma, 202- Oh, 🦆 I almost dropped it. 2021. Okay. Wow. That's pretty good. 2021 Pinot Noir Santa Rita Hills. But California, so.

Transcript

It's 8:00am and I have 60 seconds to guess what the wine is. Oh, boy. Oh, god. It's disgusting. Could the comments possibly be right about the top of the sweater? No. Very cherry jelly bellies. And anyone who's read my book knows what that means. New World. Wow, really juicy fruit. It smells really delightful. Like a really fresh strawberry, but also like a dried, kind of, like, chewy strawberry. Like a dehydrated strawberry. Piney pine needles. This could even be, like, Australian, but I'm really lacking any of the eucalyptus or sort of these, like, stronger herbaceous flavors. Kinda when I get the pine needle thing, I'm usually in, like, California. And this is really looking and smelling like a Pinot (Noir). Really light, not really any tannin at all. Crispy fallen leaves thing. So yeah, let's go California. Pinot Noir. Sonoma, 202- Oh, 🦆 I almost dropped it. 2021. Okay. Wow. That's pretty good. 2021 Pinot Noir. Santa Rita Hills. But California, so.