it's 8:00am and I have 60 seconds to guess what the wine is

@slikwines

76.9K followers · usually 5.7K views a post

Views

184.5K

Likes

5.7K

Comments

32

Shares

110

Selling · Course / Info

How to Read a Wine Labelseen in 5 videos →https://www.peridotpublishing.com/shopperidot-kaHOd/p/how-to-read-a-wine-label ↗

Why it worked

The video uses a high-stakes, relatable challenge format to showcase the creator's expertise, making the promotional message feel like a natural extension of the content.

Summary

A wine expert attempts to identify a mystery sparkling wine by its scent and taste within 60 seconds. The video concludes by revealing the wine is a 2018 sparkling Riesling from the Finger Lakes, while promoting the creator's new book on reading wine labels.

Structure

1Creator sets a 60-second timer to identify a mystery wine
2Creator describes the wine's scent and taste profile
3Creator guesses the wine type
4Creator reveals the actual wine bottle
5Creator mentions the book pre-order

Product placement

The creator mentions her book 'How to Read a Wine Label' in the caption and provides a link in her bio.

Original caption

Sorta turned ASMR 🍿 How to Read a Wine Label available for pre-order today

More from @slikwines

Their other posts in the index, biggest breakout first.

Call to action

How to Read a Wine Label available for pre-order today

On-screen text

it's 8:00am and I have 60 seconds to guess what the wine is it's sparkling green apples caramel apple Granny Smith candy I'm hungry wet rocks a quarry a Limestone quarry the inside of a corn Silo freshly scrubbed stainless steel kitchen steely great with Cheetos I think there's a little more going on than just it being prosecco it dissipates so fast what other sparkling wines exist Crement tank prosecco champagne I guess I'm gonna go prosecco I think this is like a nicer quality prosecco there's a little more going on it's a little more interesting ha ha this is never gonna get there ha ha this is a 2018 sparkling Riesling from the Finger Lakes in New York this is a great wine maker

Transcript

it's 8:00am and I have 60 seconds to guess what the wine is. it's sparkling. green apples, caramel apple, Granny Smith candy. I'm hungry. crushed rocks, wet rocks, a quarry, a Limestone quarry. the inside of a corn Silo. freshly scrubbed stainless steel kitchen, steely. great with Cheetos. I think there's a little more going on than just it being prosecco. it dissipates so fast. what other sparkling wines exist? Crement, tank, prosecco, champagne. I guess I'm gonna go prosecco. I think this is like a nicer quality prosecco. there's a little more going on, it's a little more interesting. ha ha this is never gonna get there. ha ha this is a 2018 sparkling Riesling from the Finger Lakes in New York. this is a great wine maker.