it's 8:00am after my 12 hour shift and i have 60 seconds to guess what the wine is

@slikwines

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Selling · Course / Info

How to Read a Wine Labelseen in 5 videos →https://www.peridotpublishing.com/shopperidot-kaHOd/p/how-to-read-a-wine-label ↗

Why it worked

The video uses a high-stakes, relatable 'day-in-the-life' hook combined with a genuine skill demonstration, making the product promotion feel like a natural extension of the expert content.

Summary

A sommelier attempts to identify a mystery wine in a 60-second challenge after a long shift. During the process, she explains wine tasting concepts and promotes her book, 'How to Read a Wine Label'.

Structure

1Sommelier introduces the 60-second blind taste test challenge
2She describes the wine's aroma and flavor profile
3She explains the concept of 'old world' wines
4She pivots to promote her book and pre-order offer
5She makes her final guess and reveals the actual wine

Product placement

The creator promotes her book 'How to Read a Wine Label' by mentioning it as a resource for the wine tasting tips she provides.

Original caption

Perhaps I taste better when I’m absolutely delusional

More from @slikwines

Their other posts in the index, biggest breakout first.

Call to action

You can pre-order today and win a chance to win an at home tasting with me :)

On-screen text

it's 8:00am after my 12 hour shift and i have 60 seconds to guess what the wine is sweet limeade sandy beaches I feel like i'm in Brazil it's like a hot sandy beach I'm drinking a limeade but maybe it's tequila it kind of smell like a sweet agave okay like a rubber ball or like a trampoline there's something sort of like rubbery about it I have a shocking amount of energy for how insane my night was Oh I don't think this is Riesling lemon grapefruit almost like rhubarb kind of category definitely feel like i'm in the old world so old world wines are characterised by having tart fruit flavours or earthy flavours or non fruit flavours to start This little tidbit is something i use in tastings all the time And i break it down in my book How to Read a Wine Label that's why i say old world and old world You can pre-order today and win a chance to win an at home tasting with me :) I talk about European wines generally it's from France Italy Germany it's not chardonnay it smells like Riesling but it really tastes like maybe this is like a super dry riesling damn orange marmalade dried apricot I feel like i'm in Germany but maybe just like a wacky grape so it's like Muller Thurgau or Sylvaner can i just call German Riesling and be done would that be good enough if i get it let's call it 2023 German Riesling German Riesling damn okay it was German Pinot Gris from Villa Wolf from the Pfalz region in Germany

Transcript

it's 8:00am after my 12 hour shift and i have 60 seconds to guess what the wine is. sweet limeade, sandy beaches, i feel like i'm in brazil. it's like a hot sandy beach, i'm drinking a limeade, but maybe it's tequila? it kind of smell like a sweet agave. okay like a rubber ball or like a trampoline, there's something sort of like rubbery about it. i have a shocking amount of energy for how insane my night was. oh, i don't think this is riesling. lemon grapefruit, almost like rhubarb kind of category. definitely feel like i'm in the old world. so old world wines are characterised by having tart fruit flavours or earthy flavours or non fruit flavours to start. this little tidbit is something i use in tastings all the time and i break it down in my book How to Read a Wine Label. that's why i say old world and old world. you can pre-order today and win a chance to win an at home tasting with me :). i talk about european wines generally. it's from france, italy, germany. it's not chardonnay, it smells like riesling, but it really tastes like maybe this is like a super dry riesling. damn. orange marmalade, dried apricot. i feel like i'm in germany. but maybe just like a wacky grape, so it's like muller thurgau or sylvaner. can i just call german riesling and be done? would that be good enough if i get it? let's call it 2023 german riesling. damn. okay it was german. pinot gris from villa wolf from the pfalz region in germany.