it's 8:00am and i have 60 seconds to guess what the wine is

@slikwines

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Selling · Course / Info

How to Read a Wine Labelseen in 5 videos →https://www.peridotpublishing.com/shopperidot-kaHOd/p/how-to-read-a-wine-label ↗

Why it worked

The video uses a high-stakes, relatable challenge format to build credibility before naturally transitioning into a product plug, making the promotion feel like a reward for the viewer's engagement.

Summary

A wine expert attempts to identify a mystery wine in a blind tasting challenge. After correctly identifying the wine, they reveal it is a bottle featured in their new book, which they then promote.

Structure

1Creator introduces a 60-second blind wine tasting challenge
2Creator tastes and describes the wine's flavor profile
3Creator guesses the wine's origin and vintage
4Creator reveals the bottle and realizes it is an expensive wine
5Creator links the wine to their book and provides a call to action

Product placement

The creator's book 'How to Read a Wine Label' is mentioned and shown on screen as the source of the wine being tasted.

Original caption

Leave it to my wife to pick the most expensive bottle in the box 😮‍💨 This wine is also featured in my book, How to Read a Wine Label. If you’ve never bought a wine just cause you liked the label, I’ll teach you key words and phrases that will help you know what a wine will taste like without opening it. Maybe one day you can nail a blind tasting like this one. Pre-order today and get a chance to win a private wine tasting with me :)

More from @slikwines

Their other posts in the index, biggest breakout first.

Call to action

Preorder my book today

On-screen text

it's 8:00am and i have 60 seconds to guess what the wine is raspberry jam raspberry pie the inside of a raspberry Pop Tart do they make raspberry Pop Tarts? something pretty and floral about this like a bouquet of flowers oh very nice it's like such a pleasant inside of a pastry but it's all raspberries it's a lot of fruit electric pink thing going on when I swirl it which classically tells me Malbec I can't remember maybe this is like a nice Argentinian Malbec I think it's new world with all the fruit it's got some grip but it's not super grippy there's no like mushroom or potting soil I don't know think this Willamette I think this is Argentinian Malbec so let's just do Mendoza Argentina let's say it's probably newer vintage let's say 2021 This is the exact Argentinian Malbec I use in my book (Which u can preorder today!) Me realizing my wife picked a $100 dollar wine for a blind tasting a wonderful Argentinian Malbec 2022 you know what though I'll take it

Transcript

it's 8:00am and i have 60 seconds to guess what the wine is. raspberry jam raspberry pie the inside of a raspberry Pop Tart. do they make raspberry Pop Tarts? something pretty and floral about this like a bouquet of flowers. oh very nice. it's like such a pleasant inside of a pastry but it's all raspberries it's a lot of fruit. electric pink thing going on when I swirl it which classically tells me Malbec. but what was it last time that tripped me out? I can't remember. maybe this is like a nice Argentinian Malbec. I think it's new world with all the fruit. it's got some grip but it's not super grippy. there's no like mushroom or potting soil. I don't know think this Willamette. I think this is Argentinian Malbec so let's just do Mendoza Argentina. let's say it's probably newer vintage let's say 2021. motherfucker. This is the exact Argentinian Malbec I use in my book (Which u can preorder today!). Me realizing my wife picked a $100 dollar wine for a blind tasting. a wonderful Argentinian Malbec 2022. you know what though? I'll take it.