This is kind of embarrassing, but fine, I'm going to admit it anyway.

@albo_app

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SoundTikTok sound · original sound - albo_app

Promoted product

Albo

Why we built Albo — the personal home for everything you save, so the links, videos and ideas you collect don't disappear into a dozen different apps.

17 videos3 creators

Why it worked

The video uses a highly relatable pain point (digital hoarding) to build empathy before introducing the product as a natural, helpful solution rather than a hard sell.

Summary

The creator confesses to being an 'internet hoarder' who saves content but never consumes it. She introduces Albo as a solution to turn saved content into actionable items.

Structure

1Confession of being an internet hoarder
2Visualizing the problem of saved content
3The realization that saved content is never consumed
4Introduction of Albo as the solution

Original caption

big confession time #digitalorganization #commonplacebook #digitaldeclutter #musthaveapp #newapp

More from @albo_app

Product placement

Albo is introduced as the solution to the problem of hoarding saved content.

On-screen text

this is kind of embarrassing but fine I'm going to admit it anyway I am an internet hoarder I save everything TIK TOKS REELS RECIPES TOP 10 restaurants in PARIS THE ENTIRE HISTORY OF SCOTLAND EXPLAINED (but I never do) we all do it we save everything thinking we're building a library but it's more like a drawer of junk that we never open of podcasts we'll one day listen to books we'll one day read restaurants we'll one day try but one day never really comes that's why we built Albo not another place to dump links but your own space online where saving actually turns into doing where you can actually live the internet that you've been curating

Transcript

This is kind of embarrassing, but fine, I'm going to admit it anyway. I am an internet hoarder. I save everything. TikToks, reels, recipes, travel guides, random life hacks, even that 20 minute YouTube video I swore I'd watch later. I never do. We all do it. We save everything thinking we're building a library, but it's more like a drawer of junk that we never open. Of podcasts we'll one day listen to, books we'll one day read, restaurants we'll one day try. But one day never really comes. That's why we built Albo. Not another place to dump links, but your own space online where saving actually turns into doing, where you can actually live the internet that you've been curating.