My friend Isaac is a shitty boyfriend.

@albo_app

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SoundTikTok sound · original sound - albo_app

Promoted product

Albo

Why we built Albo — the personal home for everything you save, so the links, videos and ideas you collect don't disappear into a dozen different apps.

17 videos3 creators

Why it worked

The video uses a relatable 'problem-solution' narrative structure, framing the app as a romantic gesture rather than a cold utility, which makes the promotion feel like part of the story.

Summary

A creator tells a humorous story about her friend Isaac, who was a bad boyfriend until he built an app to help him organize and execute date ideas sent by his girlfriend. The video concludes by introducing the app, Albo, as the solution to his relationship problems.

Structure

1Identify the problem: Isaac is a bad boyfriend who never plans dates.
2Explain the cause: Isaac is a busy tech bro.
3Introduce the solution: Isaac built an app to save his relationship.
4

Original caption

introducing my friend Isaac #Relationship #funny #gf #appdevelopment #dateidea

More from @albo_app

Product placement

The app Albo is the central focus of the video, shown being used on a phone to organize date ideas.

Call to action

download Albo.

On-screen text

MY FRIEND ISAAC IS A SH*TTY BOYFRIEND his gf Christy can we go here? these shoes look so nice :)) let's cook this together!! AND HE GENUINELY WANTS TO DO THEM BUT HE NEVER PLANS ANYTHING. TECH BRO HE'S "BUSY CODING." BUT ISAAC LOVES HIS GF SO HE DID THE ONLY THING HE COULD THINK OF TO SAVE HIS RELATIONSHIP. CODED AN APP WHICH I PERSONALLY THOUGHT WAS RIDICULOUS BUT SOMEHOW... it's working???? THE APP ALLOWS ISAAC TO SAVE ALL THE THINGS THAT CHRISTY SENDS HIM ON TIKTOK, INSTAGRAM, AND MESSAGES IN ONE PLACE AND HELPS HIM ACTUALLY PLAN THE DATES FOR EXAMPLE IT AUTOMATICALLY PINS ALL THE RESTAURANTS FROM HIS SAVED TIKTOKS TO A MAP AND THEY LIVED HAPPILY EVER AFTER download Albo.

Transcript

My friend Isaac is a shitty boyfriend. His girlfriend Christy is always sending him date ideas, hints of what she wants for Christmas, cute meals she wants to cook together, and he genuinely wants to do them, but he never plans anything. See, Isaac is your classic tech bro. He's busy coding. But Isaac loves his girlfriend, so he did the only thing he could think of to save his relationship. He coded an app, which I personally thought was ridiculous, but somehow, it's working. The app allows Isaac to save all the things that Christy sends him on TikTok, Instagram, and messages in one place and helps him actually plan the dates. For example, it automatically pins all the restaurants from his saved TikToks to a map, and they lived happily ever after. Download Albo.