This ad creative is

@jameswastell

1.2K followers · usually 714 views a post

Views

2.9K

Likes

126

Comments

1

Shares

51

Selling · Ecom Product

Grüns

www.optamize.com.au ↗

Why it worked

The video likely performed well because it identified a novel and engaging ad format that leverages gamification to increase user interaction and drive conversions, offering a clear value proposition (discounts and free gifts) to the viewer.

Summary

The video explains how a gamified ad creative for "Grüns" gummy vitamins drives high click-through rates by having users "pick a card" on the ad itself, leading to a discount and free gifts on the product page. This interactive approach pre-qualifies traffic and increases conversions.

Structure

1Introduction to a new ad format
2Explaining the gamified 'pick a card' mechanic
3Highlighting pre-qualification and high CTR
4Describing the website experience with free gifts
5Concluding on the high conversion potential

Product placement

Meta: platform where ads are run. Appears as the context for the ad format being discussed. Removing it would not change what happens in the video. Grüns: product being advertised. Acts as a gummy vitamin brand. Its interface is shown and its product page is described. Removing it would change what happens in the video.

Original caption

This is the new static trend… #contentstrategy #facebookads

More from @jameswastell

Their other posts in the index, biggest breakout first.

On-screen text

The next BIG meta ads format

Transcript

This ad creative is about to be the next biggest trend in Facebook advertising and once I break down the mechanics, you'll understand why. You'll notice at the top of this ad, they're actually calling out the avatar specifically. Now this is really key because you're pre-qualifying that from this ad to your site. But underneath the call out, you're asking them to pick a card for a discount. This is going to be driving an insanely huge click-through rate from this ad. Because you've gamified the ad itself, people think they're actually picking a card on the ad when really the gamification happens on the site. And then once they click through to the website, the user has to pick four cards for a discount. And now when the user clicks through to the PDP and they see these free gifts, this insane offer, the conversion rate would be off its head.