8 static ads you need in your ad account

@jameswastell

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Selling · Other Product

Optamize

www.optamize.com.au ↗

Why it worked

The video uses a variety of visually engaging formats that mimic organic content, such as fake tweets, grid dumps, and "pick a card" games, to subtly introduce marketing concepts and products without appearing overtly promotional. This approach leverages curiosity and relatability to capture viewer attention and encourage engagement.

Summary

The video showcases eight different types of static ads that can be effective for marketing, presented as formats that are not immediately recognizable as advertisements. These formats include fake tweets, grid dumps, apologies with discounts, forwarded emails, pick-a-card games, and large product visuals, all designed to capture attention and drive conversions.

Structure

1Introduce 8 static ad formats
2Format 1: Fake Tweet (proof-based)
3Format 2: Grid Dump (camera roll aesthetic)
4Format 3: Fake Apology (discount hook)
5Format 4: Forwarded Email (curiosity hook)
6Format 5 & 7: Pick a Card (pre-qualification game)

Original caption

8 static ads you need in your ad account #facebookads

More from @jameswastell

Their other posts in the index, biggest breakout first.

7

Format 6: New Stunt (broadcast credibility)

8Format 8: Giant Product (curiosity/scroll-stop)

Product placement

Optamize (ACTS - creator's business, implied to be related to ad accounts and marketing, removing it would change the context of the video) Grüns (ACTS - product being promoted, shown in packaging and as gummies, with a discount offer) Ryde (ACTS - product being promoted, shown as a bottle in a 'Would you rather' comparison) coffee (APPEARS - generic item in a comparison, removing it would not change the video) dental implants (APPEARS - topic of discussion, not a specific product being sold or used) @coffeeholic101 (APPEARS - social media handle, likely the creator's, not a product being sold)

On-screen text

8 static ads you need in your ad account ALL carbs, NO bloat ✅ my #1 vacation meal WE'RE SO SORRY! As many of you know, we've been busy planning our latest limited edition flavor. We were so busy, we forgot to tell you—each serving of Grüns packs as much prebiotic fiber as 12 cups of raw broccoli to support regular poops. Kind of important if you're on a GLP-1. So here's a little something to make it right: Get 61% off + Free Shipping on your first order. PERTH DENTIST'S BLUNT TAKE ON WHY PEOPLE WRITE OFF DENTAL IMPLANTS TOO EARLY For anyone who can't poop, let's play a game. PICK A CARD WIN FREE GIFTS AND DISCOUNTS UP TO 61% OFF (TAP A CARD) FROM 100,000+ REVIEWS

Transcript

If I ordered your ad account today, I'd hit 8 static ads that I bet you're not running. Format one is the fake tweet. It doesn't look like an ad, it looks like proof and that's why it converts. Format two is the grid dump. Four photos that look like someone's camera roll and not a shoot. Format three is the fake apology. We're so sorry is an apology hook. It leads to confession which then leads to a discount. Format four is the forwarded email. It borrows the trust of an inbox and then has a subject line built for curiosity. Format five is pick a card. It's slightly clickbait, however, it pre-qualifies your avatar before they get to the site. Format six is the new stunt. It borrows broadcast credibility and doesn't look like a sales pitch at all. Format seven is pick a card. It's slightly clickbait, however, it pre-qualifies your avatar before they get to the site. Format eight is the giant product. It adds curiosity and stops the scroll.