Loading video…
All breakouts
17.1Silent UGCCuriosity Gap hook
Hook
if someone asks me where i get my hair genes from...
@nehamathew20
2.2K followers · usually 1.2K views a post
Views
21.0K
Likes
1.4K
Comments
13
Shares
11
Why it worked
The video leverages a relatable 'genetic flex' trope combined with a heartwarming reveal of an older family member, which creates a strong emotional connection and high engagement.
Summary
A woman shows off her long, thick hair and then reveals her grandmother's equally impressive hair to explain the source of her genetics. The video is a lighthearted tribute to her family's hair quality.
Structure
- 1Creator shows her hair
- 2Creator points to grandmother
- 3Grandmother shows her hair
On-screen text
if someone asks me where i get my hair genes from...
i say my ammachi because this is her hair at 76
Original caption
all from my ammachi 👵🏾 #browngirlhair #ammachi #hair #mallu #indianhair
More from @nehamathew20
Their other posts in the index, biggest breakout first.
