Good hair care starts with some good basics.

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@nehamathew20

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Promoted product

Odele

Odele Beauty is a clean beauty brand creating salon-grade, cruelty-free hair care + body products that are safe + designed to share with anyone who shares your shower.

7 videos5 creators

Why it worked

The video uses a relatable 'weekly reset' format to naturally integrate the products into a lifestyle routine, making the promotion feel like a helpful recommendation rather than an ad.

Summary

A creator demonstrates her weekly hair care routine using Odele products. She highlights the benefits of the clarifying shampoo and hair oil for maintaining healthy, bouncy hair.

Structure

1Introduction of hair care routine
2Application of clarifying shampoo
3Application of hair oil
4Final results and product recommendation

Product placement

Original caption

weekly reset with @Odele 🫧 #odelepartner #odelebeauty

More from @nehamathew20

Call to action

Definitely go check out these Odele products.

On-screen text

Clarifying Shampoo 13 fl oz / 384 ml Hair Oil 4 fl oz / 118 ml

Transcript

Good hair care starts with some good basics. And Odele has me covered when it comes to my weekly reset. Once a week, I use their clarifying shampoo to get rid of product buildup, which helps me to maintain my natural hair, leaving my hair nice and bouncy. As a finishing touch, I love using Odele's hair oil. It's super lightweight, so it leaves my hair shiny without being greasy. And the best part has to be, you're able to get salon-like quality at an affordable price. Definitely go check out these Odele products.