We invested £300K into this business 🚀💸

We invested 300,000 pounds into this business. Let me walk you through every slide from their deck which they used to raise the round. Starting off, we have a nice cover page. The next slide, they jump into what they're building in one simple sentence. The third slide, they talk about the problem. They summarize the problem in a simple sentence and then break it down into three key areas. The fourth slide, about the solution. Now, their solution, there's two parts. They introduce the first part and break down exactly what the product does. The fifth slide, they introduce their second product and again follow the same structure as the previous. They introduce it bullet point by bullet point explaining what it does. Now, the next slide, the outcome of their solution, why they're better than other competitors. And they break it down into three key areas, which showcases what their product does differently. Next, they talk about their traction. Now, this business was revenue generating, so they showcase what their revenue is and their growth over time. Next, they jump into the benefits of using the product. They jump into what key metrics people track to justify the success of the platform, how many clients they actually have and what their client satisfaction level is. They also include testimonials, which is a really nice touch. Next, they talk about their gross margins from two sides of the business. Now, this business had an agency side and the software side. Next, they talk about how much they're raising and the details that they've raised any money that they've raised previously. Next, they talk about their forecasts, how much revenue they think they can generate over the next couple of years. The final slide is a nice summary of the business, broken down really simply into a couple of sentences and they include the founder's email at the bottom, so any VCs that receive it but don't get an introduction can reach out.