THIS IS WILD MARKETING

@roiinmarketing

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SoundTikTok sound · original sound - roiinmarketing

Promoted product

Cheetos Pantscheetospants.com

Why it worked

The video tapped into a relatable and humorous customer pain point (Cheetos dust on fingers) and presented a creative, unexpected solution (branded pants), making it highly shareable and memorable.

Summary

This video highlights Cheetos' "Cheetos Pants" marketing campaign, which created pants designed to wipe Cheetos dust off your fingers. The campaign was a massive success, with the limited edition pants selling out in less than a day, demonstrating the power of addressing a customer pain point.

Structure

1Introduction to "wild marketing"
2Cheetos creates pants to solve the "dirty hands" problem
3The pants are an exact shade of Cheetos orange and designed by a fashion designer
4The pants sold out in less than a day

Original caption

Would you wear these pants? 😂😂 #cheetos #marketing #branding #funny #viral

More from @roiinmarketing

Product placement

Cheetos: ACTS - it is the brand of the pants and the snack being referenced. Removing it would change the video. Cheetle: ACTS - it is the texture/material of the pants, referencing the Cheetos dust. Removing it would change the video.

On-screen text

THIS IS WILD MARKETING REMEMBER MARKETING AS THIS CHEETOS PANTS CHEETOS THESE ABSOLUTELY INSANE GENIUS OFF THE CUSTOMER HAVE CHEETOS HANDS CREATED HILARIOUS YES PRODUCT WIPE ON AFTER CHEETOS ORANGE IN THE SHADE CHEETOS IN A FASHION TO MAKE POSSIBLE PART OF CAMPAIGN CHEETOSPANTS.COM LAUNCHED IN LESS SOLD OUT AND THE PAN STANDS CHEETLE THE LIMITED EDITION CHEETOS BUT WE'RE BRINGING CHEETOS COLOR FIND OTHER BROWSING MORE ORANGE PANTS Find a plethora of orange pants from designers and retailers across the internet. These trousers also provide a perfect landing spot for Cheetle to blend right in. Visit Retailer Visit Retailer Visit Retailer Visit Retailer Visit Retailer Visit Retailer PROOF THAT TO YOUR AND LEVERAGE MARKETING YOU CAN QUESTION YOU WEAR

Transcript

I don't remember the last time I saw marketing is crazy as this. Cheto's created these pants, which are absolutely insane and marketing genius. It's based off the biggest customer pain point that you have when you eat Cheto's, dirty hands. So they created these hilarious pants. Yes, this is a real product that you can wipe your hands on after eating Cheto. They are orange diet dinner in the exact shade of Cheto. They even bought in a professional fashion designer to make this all possible. The most generous part of this marketing campaign is that when the pans launched, they sold out in less than a day. And this is just proof that when you listen to your customer's big point and it into marketing campaign, you can win attention. Question is, would you wear these pans?