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Hook
One of my favorite examples of founder marketing right now is SULT.
@kohisocial
176.2K followers · usually 3.4K views a post
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Why it worked
The video provides high-value, actionable business advice by deconstructing a successful marketing strategy, which encourages viewers to save and share the content for future reference.
Summary
The creator discusses the effectiveness of 'founder marketing' by highlighting the brand SULT as a case study for building audience engagement before a product launch. She explains that by sharing the behind-the-scenes journey, founders can build authentic trust and community, rather than just pushing a product.
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Transcript, structure and on-screen text
4 beats, a 160-word transcript and 42 lines of on-screen text — the parts you need to write your own version.
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Original caption
If you’re building in silence, you’re missing the most powerful kind of marketing. Letting people belong before you sell. #foundermarketing #brandlaunchtips #creativebusiness
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