You guys, it has happened.

@justlikeothermoms

22.9K followers · usually 2.0K views a post

Views

30.8K

Likes

315

Comments

43

Shares

9

SoundTikTok sound · ♡ ᶫᵒᵛᵉᵧₒᵤ ♡

Promoted product

Larroudélarroude.com

Shop designer women's sandals at Larroudé — block heels, strappy styles, flat sandals, platforms & more. Premium leather, memory foam comfort.

Why it worked

The creator creates a personal connection between the product name and her own life, making the endorsement feel authentic and relatable rather than a forced advertisement.

Summary

The creator unboxes a pair of boots from the brand Larroudé, noting that the model name matches her daughter's name. She tries them on to demonstrate how they look with jeans and expresses her excitement about the purchase.

Structure

1Announcement of the unboxing
2Revealing the boots and explaining the connection to her daughter
3Highlighting the design features like the gold buckle
4Trying on the boots to show the fit

Original caption

Thank you so much @Larroudé !! I’m OBSESSED with these. Linked in my ShopMy in my bio! 👢#larroudeambassador

More from @justlikeothermoms

Product placement

Larroudé Dolly boots are the main subject of the video.

Call to action

Linked in my ShopMy in my bio!

On-screen text

Larroudé unboxing 👢

Transcript

You guys, it has happened. Larroudé has sent me a pair of shoes. I am so excited. Let's unbox them together. So these are called the Dolly booty, which, if you follow me, you know that my youngest baby that I just had four months ago is named Dolly. So when they sent me their look book for February and I saw these, these were obviously the ones that I had to get. You just know I love a brown moment, but I also love a gold accent. And hello, all. Everything I wear is a gold accent. Look at these boots. You're literally not gonna be able to tell me anything in these boots. The gold buckle. And actually, I do think that I could wear these to work, like, with work appropriate jeans and a such, which, let's try them on. But could you die? Love where it cuts. I don't like too short of a boot, but under jeans, I super don't want too long of a boot, so I think it hits at the actual perfect height. Thank you so much, Larroudé. So excited to wear these tonight.