These two

@thenumbersgame1

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SoundTikTok sound · original sound - thenumbersgame1

Promoted product

Honest Burgers

Why it worked

The video effectively uses a compelling rags-to-riches narrative, highlighting the founders' journey from broke students to business owners, combined with impressive financial figures and growth metrics to showcase the success of Honest Burgers.

Summary

This video tells the story of Honest Burgers, a restaurant chain founded by Tom Barton and Phil Eels. It details their journey from a small side hustle in 2009 to a nationwide business with 45 locations and £60 million in annual revenue.

Structure

1Founders start with a side hustle
2Initial struggles and a simple idea
3First location and rapid success
4Scaling strategy and growth
5Current scale and operations

Original caption

📊 These two broke friends turned a burger-selling side hustle into a £60 million-a-year restaurant business. Tom Barton and Phil Eeles started Honest Burgers in 2009 with £2.5k each and a marquee, selling just 120 burgers on their first job. Today, they run 45 sites nationwide, employ 1,100 people, and hit £60M in revenue in 2025 — producing 100,000 burgers a week from their own butchery. #founder #business #restaurant

More from @thenumbersgame1

Product placement

Honest Burgers: ACTS - a restaurant chain that sells burgers. Its interface is operated by staff, it generates revenue, and its results (burgers) are visible. Removing the name would change what happens in the video. The Numbers Game: APPEARS - a watermark/logo that appears throughout the video. Removing it would not change what happens in the video.

On-screen text

THE NUMBERS GAME THE NUMBERS GAME £60 MILLION HONEST BURGERS £60 MILLION business Tom Barton Phil Eeles co-founders HONEST BURGERS back in 2009 broke Brighton shifts oyster bar They kept sent on catering and after beers had a thought better they each £2.5K a grill marquee selling their ever job? 120 burgers £800 total worked but the food going Tom moved stumbled Brixton Village tiny 20m ex-supermarket together £7.5K themselves opened on first restaurant They had queues £25K per week corners to grow down on themselves and built kitchen open move and scale quality led to then Camden then Portobello Burgers 45 sites nationwide employs 1,100 people 2025 hit £60 MILLION £5 MILLION EBITDA Behind They now 40 tons potatoes 10 tonnes grass fed beef 100,000 weekly butchery

Transcript

These two broke friends turned a burger selling side hustle into a £60 million-a-year restaurant business. Tom Barton and Phil Eeles started Honest Burgers in 2009 with £2.5k each and a marquee, selling just 120 burgers on their first job. Today, they run 45 sites nationwide, employ 1,100 people, and hit £60M in revenue in 2025 — producing 100,000 burgers a week from their own butchery.