how it felt watching Noah Kahan surprise his fans with his fave soda before the show last night

@drinkculturepop

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SoundTikTok sound · original sound - noahkahanmusic

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Promoted product

Culture Pop Sodadrinkculturepop.com

If soda grew on trees, it’d be Culture Pop. Crafted with organic fruit juice, organic herbs and spices, and a live probiotic — Culture Pop tastes as real as its ingredients. Culture Pop is unlike any soda you’ve had before — no refined sugars, no sweeteners like stevia, monk fruit, or aspartame - just the real stuff.

26 videos

Why it worked

The video leverages the high-trust, high-affinity connection between a popular artist and his fanbase to create a positive association with the brand through a genuine, unscripted-feeling act of kindness.

Summary

Singer Noah Kahan hands out cans of Culture Pop soda to fans waiting in line outside his concert venue. The video captures the positive fan reaction to the surprise gesture.